3.
Feature Article:
* Exclusive *
Autoresponder Marketing Success Series
"Interview With Super Affiliate Marketer, Ewen Chia"
By: Mike Merz
Pareto's Principle ... the 80-20 rule, which implies that 20%
of the actions are responsible for 80% of the results, would
probably change to the 95-5 rule when it comes to affiliatė
marketing (5% of all affiliates generating 95% of the
affiliate salės).
Ewen Chia is no doubt near the
top of that 5%, his affiliate marketing techniques and
strategies having put him on every joint venture list from
hėrė to Singapore (where, incidentally, Mr. Chia hails
from). Ewen has made many a happy affiliated merchant,
in addition to himself, a ton of money with his promotional
skills ...
.... and he only works part time! LOL
I think it's a safe bet that Ewen owes a lot of his success
to autoresponder marketing.
Follow me as I try to extract a "super affiliate" tips from
Mr. Chia ..;)
MM
Greetings, Ewen!
So glad you found time to share some of your personal
autoresponder marketing techniques with us today ...
EC
Hi Mike, thanks for the superb introduction.
Hi to you, special and valued subscriber of DEMC, thanks
for having me here today :-)
MM
Let's start with a rather general query ... how important
a part do autoresponders play in your overall Online
Marketing strategy ... and why?
EC
Autoresponders are one of the best inventions ever to hit
the net for marketers!
I guess that speaks volumes about how valuable I find them.
I won't technically define what an autoresponder is hėrė but
I want you to think about its basic function as a marketing
tool: it is essentially a tool that allows you to capture,
follow-up and maintain consistent contact with your
prospects on autopilot.
The important thing here is: Autoresponders provide you
with the ability to create RELATIONSHIPS with people
quickly and easily.
Thus they are really a powerful relationship-builder.
Based upon this principle, I've normally used
autoresponders two ways in my businesses:
1. As part of a system to drive prospects into my salės
funnel; and ...
2. As a vehicle to produce and maintain profitable
relationships with like-minded people (as mentioned).
Hėrė are my two views on autoresponders and what they
can be used for:
1. The 'Robot' element
The sequential follow-up messages - for automatic delivery
of follow-up salės messages or ecourses in order to result
in a sale.
2. The 'Human' element
The live broadcast function - You can have direct
correspondence with your subscribers to enhance the
relationship. Be it in educating them, rewarding them or
recommending quality resources to them.
I try to use the "Human" element more. Sometimes we all
forget that it's all about people and about creating trust
and rapport with them :-)
MM
Are you a fan of building sub lists, general lists, or both?
Has one method proved for effective than the other for you?
EC
Mike, I'm a big fan of both as they each have their own
functions.
A general list can be used for personal branding and
announcement purposes. You can then split up this list
into targeted sub-lists by driving subscribers into
specialized topics you've identified.
It's what I always termed as the 'mini market' meaning a
sub-market of a general market. For instance, learning to
play music is a mini market of music in general.
This creates laser-targeted sub-lists for you...making it
easier to get the sale.
And the ultimate sub-list, which I like to specialize
in building is known as the CUSTOMER LIST ;-)
Lastly, it is important to remember, it's NOT the size,
but the RESPONSIVENESS of the list that matters.
Most of my own lists are very small in fact.
The more you target the market and the more you create
value for your subscribers, it follows that the more
responsive your list will be.
Think about that.
MM
You're considered a "super affiliate" ... has that title been
achieved in some part by email marketing techniques you've
developed or adapted?
.... care to share a few of them with our readers? ;)
EC
Yes it is largely due to email marketing though that's only
part of the entire equation.
To elaborate, I've mentioned it's really about how well you
target your lists, and your ability to create and maintain
that special relationship and trust. There ARE techniques to do
that, some of them would be:
1. Be Human And Personal
Subscribers love to know more about the 'human' side of
things, and if you share personal stuff with them sincerely,
it works wonders in creating that 'bond'.
So always try to write a one-two line personal note in your
emails.
I often use photos to bring this across, instead of just
saying it in words.
Here is a recent examples:
==> http://www.ewenchia.com/trip.htm
2. No-Hype Honesty
An absolutely powerful way to create real trust is simply
just by being honest and up front. If a product sucks, say it
sucks and don't hype it up like everyone else.
The next time a good product comes up; you'll get more
positive responses, as they'll know you're helping them.
3. Differentiation
This is absolutely critical and will powerfully brand you.
Insert some differentiation and USP into your email
marketing strategy. Promote why you're different and
customers should by from you rather than a competitor.
4. Value
The fourth step you must take is perhaps the most important
aspect to note - give value.
In ANY correspondence with your lists, be it in the follow-
up ecourses, special messages, ezines etc. make a real effort
to provide value. This can be useful content, frėėbies, tips,
resources etc.
You'll w1n over more subscribers by doing this one thing
right.
5. Plan Ahead
This is more of a mental strategy and it's continuing to work
very well for me.
Know what YOU want to achieve with every email sent.
There has to be an objective or action you want to get.
Similarly if you're promoting something, do set a target for
yourself BEFORE sending it and aim to achieve this exact
target. Just try it, you'll be very surprised at the results!
There're many more strategies you can apply but time is
limited hėrė. I've listed a few great ones in a frėė report
"Explosive Opt-In Profits" which is available as a
download here:
==> http://www.ewenchia.com/eoip.pdf
MM
With all the SPAM, filtering, legalities, etc., that email
marketers have had to learn to deal with, what do you
feel the future holds for this method of communication
and promotion?
EC
Presently there are techniques to bypass filters etc. that
work well, like sending links to web documents rather
then delivering all the information in an email. It's just
a matter of finding solutions to counter the problem as
best you can.
Frankly I believe more new innovative solutions will come
into place to ensure that email marketing remains a viable
marketing tool. There have already been a few such bright
sparks such as desktop publishers, toolbars etc.
BUT more will come ;-)
MM
So what is Mr. Ewen Chia up to these days?
Anything new? ... on the horizon?
EC
The latest project I've just launched is nothing short of
amazing, sorry to toot the horn . But seriously, it
HELPS the average person to build huge lists on autopilot,
in a simple way with little effort.
It's called the "Bullet Proof List Building System" and this
is a completely frėė system that can add 10,000+ new
targeted subscriber to your list every month automatically.
It takes just 10 minutes to set up one-time.
You can get started immediately with the Step-By-Step
instructions in this report:
==> http://www.ewenchia.com/1000.pdf
Prior to this, the last two projects I launched were:
Interview contribution in "Success Launch":
==> http://www.ewenchia.com/successlaunch
And of course, "Power Affiliate Marketing"
==> http://www.poweraffiliatemarketing.com
MM
Ewen, thanks for stopping by and sharing with us ..;)
EC
Thanks Mike for inviting me hėrė, it's a real pleasure.
To all readers of DEMC, I'd like to thank you too for
reading this, hope it has some useful information you
can apply to your business.
Stay tuned for next month's masters of autoresponder
marketing interview, where we'll be featuring the
unique talents of ... ? ;)
Regards,
Mike Merz
###
Mr. Merz is a well known Internet Marketing Expert,
and owner of Internet Marketing For Newbies LLC.
Stop by The Internet Marketing For Newbies Forum,
and get interactive!
http://www.im4newbies.com/forum/portal.php
======================
4.
~/~ SOHO Help Desk ~\~
http://www.demc.com
"5 Search Engine Optimization Tactics"
Today's SOHO Help Desk provides 5 easy strategies to
improve your web site's ranking in search engines.
If you have a valuable tip, promotional idea, question or
answers you would like included in an upcoming issue of DEMC,
all you have to do is submit it by email to -
mailto:helpdesk@demc2.com
=== 5 Search Engine Optimization Tactics ===
From: Dave Carlson
Five Ways to Amp Up Your Search Engine Optimization
Statistics show that 85% of pages visited on the Internet
come from people who have gotten there from a search engine.
Statistically, people look first at the top of the first
page of the regular search results, then the bottom, and
then they go to the sponsored listings.
There is an art and science to being ranked highly on the
search engines. The science is formatting the pages with the
right meta tags and properly submitting them to the search
engines. The art is to make the site look and read normal
in spite of filling it with key words.
Here are five and a half ways to get a higher ranking and
more visitors:
1. Pick the right Key Words and Phrases
These are the words and phrases that people will put into
search engines to try to find your product, business or
organization. Having good key words and phrases is
foundational to have good optimization. This takes research
using such tools at Wordtracker and Overture's Keyword
Suggestion Tool.
They give you a good idea of what people are searching for
and what you should focus on.
2. Use Good Header Tags
Header tags are hidden in the code within your Web page. The
most important one is the "title" tag, which isn't
considered a META tag. It tells what's within your page and
it's important to have your keyphrases in it. It is also
good to have keyphrases in your "description" META tag,
though it doesn't rank nearly as high as the "title" tag.
3. Use Keyphrases in Your Visible Page Title
Provide a unique title to each page on your site that is
chock full of key words and phrases. Search engines like
this because it means that there is a higher probability
that your site is a good match for what people are looking
for. This is should be placed within the H1 tag (top
heading) of your page and is visible to the visitor. It also
pays to have your keyphrases in subtitles on the page.
4. Provide Plenty of Content on Your Site
Shoot to have at least 450 characters on your page.
Concentrate on putting key words and phrases in the first
paragraph and last paragraphs.
5. Secure a Lot of Related Incoming Links
The more sites linked to your site, the higher you will be
ranked by the search engines. These links can be from
strategic partners, vendors, directories or other types of
sites with whom you exchange links.
If you are a web site developer, put in your contract that
you are going to put a developer's link at the bottom of the
site, such as, "Web site design by Green Chair Marketing
Group," with an active link to your site. This will help
your site grow in its link popularity.
5.5 Keep Optimizing Your Site
The more content on your site, the better. I suggest adding
a couple pages a month, whether it's case studies, more
product information, testimonials, articles, press releases,
etc. If you add just five new pages a month, you will have
60 new pages by the end of the year, and over 100 pages by
the end of the second year.
You are bound to catch some people you would have missed
because there is more content to choose from. And your site
will be more highly ranked by Google, because they highly
weigh sites that have more content.
While you're at it, continue to get relevant links coming
into your site. Google loves incoming links. And you might
have people come to your site from these other places.
If you don't have time to work on the optimization or would
feel more comfortable having someone else do it, consider
strongly hiring a professional to do your search engine
optimization. That way you can focus your energies on salės
or creating more and better product.
One caveat, I would stay away from companies that initiate
contact with you through emails or phone calls. They often
use techniques that can get your severely penalized by the
search engines. Ask people you know who have been successful
in their search engine positioning who they use.
###
Dave Carlson owns Green Chair Marketing Group, an Internet
marketing firm specializing in driving visitors to web sites
by search engine optimization, pay per click, and web
design/redesign.
720-427-5660 Visit his site at
http://www.GreenChair.net
===
If you have a valuable tip, promotional idea, question
or answer you would like included in an upcoming issue
of DEMC, all you have to do is submit it by email to -
mailto:helpdesk@demc2.com
Be sure to include your SIG and contact URL with your
post as we'll be sharing any viable ideas/information
in an upcoming issue of DEMC E-Magazine.
======================
Advertise In DEMC - * Prices *
For information on advertising to the DEMC E-Magazine's
175,000 subscribers for as little as $36, plus details on How
To Get a FREE Ad in DEMC E-Magazine Go To Visit Our Web Site:
http://www.demc.com/Advertise/advertise.html
DEMC
PMB 227, 24-G West Main St.
Clinton, CT 06413
(860) 669-4365
(c) 2004 DEMC All rights reserved
View other back issues of DEMC.
Just click to access our email marketing newsletter archive.
