3.
Feature Article:
* Exclusive *
"How To Motivate Your Self For Success"
By: Cort McCadden
Recently I interviewed Felix Ibay, a "student" of
Graham Hamer. I interviewed Graham, author of the best
selling "Traffic Jam Formula", earlier this year. You
can see the interview by visiting the DEMC archives at:
http://www.demc.com/newsletters/4_16_03.html
Felix Ibay, followed Graham's strategies and grew his
emailing list from a thousand to over 10,000 in under
30 days! To me that was VERY impressive, so I thought
it would be worthwhile to learn more about Felix Ibay.
I discovered that Felix has been around computers and
the Net for quite a long time in fact he was getting
ready to celebrate his 63rd birthday when I
interviewed him.
Cort: First, Happy Birthday, Felix! So what were you
doing before you got involved with Internet Marketing?
Felix: Yes, I am 63 years old - married, with 3 children and
6 grandchildren. I'm originally from the Philippines, now
a resident of Orangeville, Ontario Canada. I've been a
Computer System Analyst, with a Degree in Business, and
have 30-years of job experience in the airline and oil
industry.
I also have 30-years of direct mail marketing experience
I acquired from my own business and joint ventures.
Throughout those years I developed friendly contacts with
online marketing gurus, publishers, authors, and seminar
speakers.
In September 1991, I attended Gary Halbert's Seminar in
Key West Florida, which inspired me to retire and pursue
a full time career in online marketing. Luckily, I got
involved with Scott Covert, the Banner Advertising King,
and we introduced our "Master License Package" (the first
of its kind in the industry) at the Super Marketing
Conference in Las Vegas, in the spring of 1992.
It was early 1993 when we launched our first web site, and
we've been online since then. In June, 1998, I attended
The Quick Cash Video Marketing Summit ($2,000 a
seat! ) at Ft. Lauderdale, Florida and was a guest speaker
with Marlon Sanders, Jonathan Mizel, and Declan Dunn.
Cort: You have had the experience of working with the
pioneers of Internet Marketing! So how did you meet
Graham Hamer?
Felix: Glad you asked, Cort.
It's an amazing story. I almost quit my Internet business,
then suddenly I was catapulted into an incredible
opportunity that made me decide to stay and pursue my
highest goals in life. The real story revolves around the
fact that I decided to just help others and said the heck
with making money on the Net.
It was the last week of February, 2003, when I met Graham
and found his Profit-Plan. You know, I have had my share
of successes on the Net for the past 10 years. However I
was feeling stale this past winter and things had slowed
down in my business. I had tried everything, but nothing
seemed to work until I got hold of Graham's Profit-Plan.
I got excited and somehow it re-invigorated my business.
I exchanged emails with Graham - and I found that he
is one of few marketing gurus I know who answers his
emails one-on-one. I found his personal attention to
be a great inspiration.
Cort: You have said Graham helped you build your
emailing list. How did he help you do that?
Felix: I became so inspired, I made a commitment to use
the Profit-Plan as a blueprint for my business and as a
way to help others succeed in their own business.
I read Graham's report which revealed a system with a
reliable source for fresh, reasonably priced leads and
a strategy for converting those leads into subscribers.
I can't discuss the specifics of Graham's method here, as
they are exclusive to Profit-Plan members, however, I have
written a report "My List Building Secrets" which I will
send to anyone who would ask for it. Just send an email,
mailto:fjibay@idirect.com with the words "optin-interview"
in the subject line.
Cort: Thanks, Felix and I know you will be swamped with
requests! What advice do you have for someone building
his/her mailing list?
Felix: The most important aspect of list building is to
set goals. Decide how big you want your list to be and
give yourself a deadline to meet that goal. Then work
on devising a strategy to achieve your goal.
Cort: What are you doing about Spam filtering?
Felix: I can't say much about Spam filtering because I
haven't used any software to stop spammers. All I use is
Norton as a protection against spams with viruses.
Cort: We certainly know that Email Marketing plays a
major role in your success. How much of your campaign
do you devote to this marketing vehicle?
Felix: The majority of my marketing is done with email
as I've found it to be the best way to get sales. Most
of my sales come from solo emails and a series of personal
email follow-ups. Personal email follow-ups in fact are my
secret weapon to getting sales of high-priced items ranging
from $500 to $5,000.
Online (blind) ads, whether free or paid are very elusive in
terms of getting results. In order to make a sale, you have
to repeatedly be offering the right product, to the right
prospects, at the right time. Email marketing gives you the
ability to make that repeat contact and close the sale.
Cort: Do you use HTML Email Marketing?
Felix: Again, I can't say much about HTML Email
because I don't use it. But I can speak about my reaction
when I see an HTML Email, even those I receive from
marketing gurus. I seldom read them. Somehow it seems
so impersonal, so what I do is to put them in a folder
with the intent of reading them later. In effect since
I never find the time later, HTML emails are seldom read.
When I send email, whether a sales email or a personal
follow-up it's always personalized, in plain text without
any fancy font or color background. Just a plain and
friendly email.
Cort: Now comes the time for my favorite question:
What would you do if you were starting over again?
Felix: Sorry to disappoint you Cort, but my answer is
nothing.
When I founded Business Success Associates in 1968, my
motto was: "Our success depends on making those around
us successful". Since then, it's been a very exciting
and rewarding journey for me. Today, I want to bring
this to the next level and plan to pass on to others
the things that made me what I am today.
I have a new motto: When you care for others... success
will follow!
I am talking to my marketing guru friends, so we can pass
on to others how we achieved success. We will study,
plan, and act together to help others to become as
successful as we are. Ask the DEMC readers to visit my
CaringForSuccess web site: http://www.classicebooks.com/pfs
We must be more than building a business. We must be
building relationships with our affiliates, customers,
partners, and friends. With this kind of mind-set, we're
already 90% closer to our goal. The rest is just doing
it and achieving it.
Cort: An admirable motto, Felix! Good Luck.
###
Cort McCadden has been a contributing writer to Money
Makers Monthly and Direct Sales. Currently he is
fulfilling his James Bond fantasy by producing
SpyFest 2003 aboard the Queen Mary.
Check it out at http://www.spyfest.org
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4.
~/~ SOHO Help Desk ~\~
http://www.demc.com
Today's SOHO Help Desk provides 3 tips for affiliate marketing
as well as discusses how to effectively market to a niche
audience.
If you have a valuable tip, promotional idea, question or
answers you would like included in an upcoming issue of
DEMC, all you have to do is submit it by email to -
mailto:helpdesk@demc2.com
=== Help Tip ===
"3 Tactics To Boost Your Affiliate Sales"
By: Codrut Turcanu
#1 TACTIC - Use A Special BONUS with Your Offer
It doesn't matter what you're selling, when you're
able to offer a Special BONUS to anyone who orders
from you, your sales will triple or quadruple.
Last week I saw a Web Site offering 2 round
trip plane tickets worth $1600 to anyone who
orders their traveling package.
Adding such a valuable BONUS is just one example:
http://UltimateMerchant.com/x.cgi?adminid=14&tid=235
#2 TACTIC - Build Your Own In-House List
Today it's easier than ever to create your own in-house
list via autoresponders and build trust with your
customers and make them order from you again and again.
All they have to do is send an email to your
autoresponder address and they're automatically
added to your follow-up messages.
You can send them *NEW* offers, eCourses, Reports,
eBooks, downloads etc.
For more info about autoresponders and follow-up
marketing check out http://www.sendfree.com
#3 TACTIC - Arrange Profitable Joint Ventures
Now that you have your own autoresponder(s) all you
have to do is find leads and make them request your
autoresponder address.
The best example to get a large amount of targeted leads
is by teaming up with another business owner or internet
marketer who has the leads you want and make him an offer
he can't refuse.
To learn more about this type of WIN-WIN opportunities
check out *JV Secrets Revealed*:
http://www.goldbar.net/lsa/c.cgi/codrut2002_ad1_jv
###
Codrut Turcanu runs http://www.BizMarketingSecrets.com
Subscribe to his monthly ezine to receive over $300 in
*free* gifts dedicated to boost your sales and profit.
=== Answers For Jenny ===
> I am going to run my own online business very soon.
> I would like advice on how I can target my audience.
> Many Thanks for your time and attention.
From: Valerian Dinca
Hi Jenny,
I agree that getting your business in front of a targeted
group of prospect is the most effective way of making your
business profitable.
In my opinion, the most powerful way to target your market is
running an ezine. If you don't own one, please go back to the
previous issue of DEMC and see Abbie's excellent article
"How To Create Email
Newsletters".
If you need more arguments, please visit
http://tinyurl.com/9juf
On the other hand, to succeed in your future online business it
is very important to target your website to a specific group
of information seekers. You should optimize your business site
according to a few important key words that describe exactly
the content and offerings of your business. There are millions
of people using search engines every day. They don't do that
for
fun, they are looking to find what they need. Take care to put
your site in their way. Statistics say that 68% of first sales
are coming as a result or a search engine query.
May you succeed,
Valerian Dinca
http://www.valerianplanet.com
===> Resources for Niche Marketing
From: Steve Boutelle
Hello, I'm Steve Boutelle and I would like to recommend a
couple
of resources that will help Jenny get the advice she needs.
The
first one is a tool that will enable her to find and research
her target or niche audience . . . here's the link:
http://tinyurl.com/jbhx
The second resource gives specific advice using a case study
on how to find and profit from your target audience.
Go here: http://tinyurl.com/jbia
I hope these suggestions will be of help to you.
Seeking Your Success,
Steve Boutelle
"The Internet's Premiere Info-Strategist" TM
Eph5 Communications
----
Send in your feedback for an upcoming issue.
Email your questions, advice and/or thoughts to:
mailto:helpdesk@demc2.com
Be sure to include your SIG and contact URL with your
post as we'll be sharing any viable ideas/information
in an upcoming issue of DEMC E-Magazine.
======================
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