3.
Feature Article:
* Exclusive *
"7 Search Engine Resources You Should Be Using Now"
By: Jinger Jarrett
Ask any business person who's website is at the top of the
search engines if his/her site is making monėy, and the answer
is almost always "yes".
An example is Glenn Canady, the author of "Gorilla Marketing"
who employed only one of these strategies, and it made him over
$1 million dollars.
The fact is, search engines can get you an enormous amount of
traff1c, and it's traff1c to your sites that's free. However, in
order to ethically and effectively market in the search engines,
you need to use strategies that actually work.
Below are three different ways to effectively, and ethically,
raise your rankings in the search engines. I've included seven
different resources that you can use that will help you
implement these strategies, and do it quickly and easily so that
you can begin to see an increase in your traffic almost
immediately.
1. Optimize your site. To make sure that you are properly
targeting your market, you need to make sure that you are
marketing using the right keywords. This means optimizing your
site to make sure that the keywords you have on your site are
the keywords that your site is actually optimized for.
There are two tools that you can use to help you with search
engine optimization:
a. Search Engine Optimization Fast Start Ebook -
http://www.seoresearchlabs.com/seo-book.php - will teach you
simple and effective techniques for optimmizing your site. This
ebook is in its 4th edition, is completely up to date, and
is one of the best ebooks I've seen on search engine
optimization.
b. Web CEO - http://www.smallbusinesshowto.com/search.html -
This is a complete search engine optimization suite that offers
10 different tools to help you optimize your site for the
search
engines. It offers the most comprehensive, and step by step,
set
of instructions I've ever seen with any software package.
According to the instructions, you can get started in one hour.
The free version of this software will work for most, and it
also includes a $97 search engine optimization course as part
of
the package.
2. Develop a linking strategy. One factor that influences how
well you are ranked in the search engines is linking. The more
inbound links that you have pointing to your site, the higher
you will be ranked in the search engines.
For each link that you have pointing back to you, that's
another
opportunity for your potential customer to find you. With
credibility being such a big problem on the internet, to have
someone recommend you increases your chance of making the sale.
To help you develop an effective strategy, I recommend that you
read "Linking Matters" - http://www.linkingmatters.com/. This
ebook shows you how to develop an effective linking strategy
for
your site, and do it very quickly.
3. Develop a content strategy. The truth is, "Content is King".
Most people online are looking for information. The more
information that you provide for your customers, and the more
valuable it is, the more likely you will make the sale.
Below are three different ways to develop content for your
site.
The first and most effective strategy are articles.
Articles actually work for you in several ways.
a. Brands you as an expert so that customers come to you.
b. Provides valuable content to your potential customers.
c. Builds a relationship between you and your potential customers.
d. Creates a viral marketing strategy for your site.
e. Builds a inking strategy for you every time a webmaster publishes one
of your articles.
No other strategy that I have employed has brought me more
business than this one.
To find sites that accept articles, go here:
http://www.jogena.com. This is one of the sites that I use
because it's one of the oldest, and most reputable sites online
for finding information on ezines. Unfortunately, there's no
search, but everything is done by category, and the information
is comprehensive, so you will locate rather quickly what you
are looking for.
However, if the thought of writing your own content gives you
nightmares, there's a way around this.
You can use public domain information. Public domain
information
is information that is free to use because it's in the public
arena, or the copyright has expired.
To help you easily locate this information, I recommend that
you
download the public domain toolbar. You can get it at the
Public
Domain Forum - http://www.publicdomainforum.com/forum. You have
to register for an account to get the toolbar, but both the
forum account and the toolbar are free. The toolbar is a very
comprehensive resource of public domain sources.
The third content strategy you need to consider is blogging.
What a blog does is allows you to create search engine friendly
content on your topic of interest. Combine this with an RSS
feed, which the search engines love, and you have a winning
strategy.
Not only will it help you build content for the search engines,
but it can also help you raise your traff1c and salės.
Here is a comprehensive ecourse that you can take that will
really reduce your learning curve, as well as provide you
with the resources you need to implement this strategy.
http://ebizwhiz-publishing.com/blogging-course.htm
Finally, to keep abreast of what's happening with search
engines, you need to subscribe to Search Engine Watch -
http://www.searchenginewatch.com. This site offers tons of
resources, news, and a newsletter on search engine
optimization.
Apply one, or all, of these search engine resources to your
search engine strategy, and you can expect a major increase in
your traff1c and salės to your site.
###
You can get Jinger's best free internet marketing and small
business resources, including free software, ebooks,
newsletters,
and more when you visit her blog at http://www.askjinger.com
======================
4.
~/~ SOHO Help Desk ~\~
http://www.demc.com
"Writing a Website That Sings!"
Today's SOHO Help Desk reviews how to improve your web
site copy.
If you have a valuable tip, promotional idea, question or
answers you would like included in an upcoming issue of
DEMC, all you have to do is submit it by email to -
mailto:helpdesk@demc2.com
=== Writing a Website That Sings! ===
From: Meredith Pond
If your online salės have taken a dip lately, your product or
service isn't necessarily to blame. Even the best products and
services can be hidden in obscurity when covered by a blanket
of
bad website copy. So what can you do to make sure your copy
sings
the praises of not only your product, but your business smarts
and credibility as well?
First of all, you need to start with the basics. Begin by
printing out all pages of your web copy. Then, grab a red pen
and
go to work. Read carefully through each sentence of your copy,
correcting any mistakes in spelling, grammar, or punctuation.
If
you don't feel you have the expertise to find all those common
little mistakes, have someone else do it for you. Unless you
have
a degree in English, you're likely to miss something.
Some of you might be taking this advice with a grain of
salt, thinking that most people don't notice or concern
themselves with grammatical errors in your web copy. It's true
that some people won't notice or won't care, but savvy,
intelligent people (which your customers likely are) will
notice,
and those little mistakes can quickly add up to a gaping hole
in
your credibility. Don't insult your customers' intelligence by
assuming they won't notice these mistakes.
After you've made it all the way through your copy, and are
satisfied that your grammar is absolute perfection, read it
again. Better yet, have someone else read it. The value in this
is simple. If there's a sentence or paragraph that doesn't make
perfect sense or fully explain what you're trying to say,
you're
less likely to notice it than someone who really NEEDS the
information. You already know everything you're trying to
explain
to others, so clarity is not as big an issue for you, than for
someone who knows nothing about your business. So, ask a
friend,
relative, or neighbor to read your copy carefully and point out
anything that isn't perfectly clear. If you want to be
successful, your potential customers need to have a clear
picture
of what you're offering.
Next, consider the length of your copy and how it's
distributed.
Do you have ALL your information on one l-o-n-g page? Does your
main "overview" page include minute details that people don't
really need, at least at first? Copy that is too long, boring,
or
hard to navigate is perhaps the worst enemy of online success.
Sure, you might have a lot of information to give potential
customers, but do you have to do it all at once? Of course not.
Your main introductory page, for instance, should give a BASIC
overview of your product and its major benefits. On this page,
include links to pages where more detail can be found, such as
testimonials, ordering info, and features you want to mention
but
aren't important enough to list on the main page.
If your pages must be long, be sure to use lots of headlines
and
bold text to highlight your main points. When faced with a long
page to read, many people will skip down to those parts which
look more important, so make sure they stand out. Also,
include a
link to your order page near the top, middle, and bottom of
each
page. A customer who decides to buy after your first paragraph
doesn't want to scroll all the way to the bottom to find out
how
to order. Placing order links throughout your copy will help
you
capitalize on buyer impulses, which is just as effective on the
Web as it is in the supermarket.
Overall, be sure your copy is professional, credible, easy to
read, and simple to navigate. I can't tell you how frustrated
customers become when they have to search your site for 5 to 10
minutes to find what they're looking for. With this in mind,
keep
your copy straightforward, and separate pages into logical
categories. When doing so, be sure to provide links to those
pages to help people find their way around.
###
Visit Meredith Pond's is http://CheapWriting.com. See her low-
cost writing and editing services for businesses small and
large
including a web site rewriting package. Reach Meredith at
meredith@drnunley.com.
======================
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