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"10 Keyword Success Tips"
Today's SOHO Help Desk reviews how to find keywords to
improve your Search Engine promotions.
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=== 10 Keyword Success Tips ===
More on Keywords
By S. Housley
Keywords are the heart to effective Internet searches.
Whether optimizing a web site or searching for a
hard-to-find item, consider tapping resources to locate a
variety of keywords. Identify keywords and phrases that are
relevant to the products, services, or information you are
promoting or searching for.
Use a thesaurus to find terms that are related to a primary
keyword. Searching on a synonym will often bring up
different Internet search results. A thesaurus groups words
that are similar in meaning. Usually, you reach for a
thesaurus when you have a word in mind and you are looking
for a similar term. Keep in mind that no two words mean
exactly the same thing. We turn to a thesaurus to find
different, more expressive ways of speaking and writing,
this is particularly important when related to keywords.
WebReference - http://thesaurus.reference.com/
Merriam-Webster - http://www.m-w.com
2) Singular and Plurals
Using the plural form of a word in many of the search
engines, may result in a different batch of search results,
than a search using the word's singular form. It is
important that websites be optimized for both singular and
plural forms of critically important keywords or phrases.
3) Meta Tags
Look at competitor or similar web sites meta tags to
determine if you have overlooked any obvious keywords or
phrases. This is very easy to do, simply view the source of
the web page and look for a tag in the header that says
[meta name="keywords" content=].
4) Conjugate Verbs
Conjugating verbs in keyword phrases will also vary search
results. Epitomize a variety of pages for critical past,
future and present tense keyword phrases.
Use qualifiers to vary the meaning of a search phrase or
keyword and bring additional results. Qualifiers usually are
adjectives or adverbs that helps modify and limit the extent
of the meaning of a noun or pronoun, while an adverb helps
modify a verb in a similar way.
6) Abbreviations & Acronyms
Abbreviations and acronyms should be employed in a variety
of forms. Extend abbreviations and acronyms to full word
phrases to encompass as many possible combinations as
A significant number of searches conducted each day are
misspelled. Include common misspellings in the meta tags of
optimized pages to capture any traffic that is mistyped or
8) Shake it Up
Mix up the order of keywords in phrases to encompass a broad
range keyword phrases. Keyword phrase word order variations
can be a great source for new keyword phrases.
Consider hyphenating search terms, as this is likely an area
competitors are unlikely to venture. The hyphenated term
could score well in search engines.
10) Determining Keywords
Additional Resource for Determining Keywords -
Optimizing a site for a variety of keywords will give your
site the advantage of being found by relevant searchers. The
extra keywords could result in increased profits from
customers who might not have otherwise located your web
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing,
publishing RSS feeds and podcasts. In addition Sharon
manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.
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