3.
Feature Article:
* Exclusive *
"Combine Email Marketing with Your Affiliate Programs The Right Way!"
By: Denise Ryder
Affiliate Programs are huge today and of rightly so.
They provide people with the opportunity to make
a residual income with very little cash output, and of
course everything is already done for you. All you have
to do is promote.
Now, this article isn't focusing on Affiliate Marketing, but
it is does suggest a few effective ways for maximizing
Your List building potential.
You already know that in order to be successful online,
you need a list...and when I say list, I am referring to
Your List. (You will see why I highlight Your in a second).
Makes sense...right? I mean which would you rather have,
a nice warm, accepting list of individuals with whom you
have built a good relationship with and who are receptive
to your recommendations?
or....
Having to continually go out and drive new traffic to your
site in order to make that sale?
Think about the process you go through for a second. You
join an affiliate program, use their ads and place classifieds
in newsletters. The link you use is sending prospects to
your affiliate "page."
From there, your affiliate program gathers into the
"system" only those who; buy or sign up. You are only
able to build a list based on those two criteria and because
of that, you are missing out. You are missing out on those
"others" who have been to your page and maybe aren't
ready to buy, but would be if ONLY they had some
additional follow up contact with you.
Even if you wanted to contact these "others," you aren't
able to because your affiliate program doesn't allow you to
make any changes to your (or rather their) web page.
Which means that you are not able to maximize on your
list building potential.
So, how do you fix this problem?
There are actually a few things you can do.
First of all, let's start with your mindset. This is the key.
What I want you to do from here on out is always ask
yourself this one key question...
"How/what must I do to add on to "MY List."
If you are using classifieds to market your affiliate
program, then ask yourself that question and instead of
sending prospects to your affiliate page, send them to a
Report/eCourse instead. See what just happened? You have
now added a name to Your List, instead of sending them to
your page and risk the chance of losing them altogether.
There is another way to help you build your list and market
your programs at the same time. Create a theme-based web
site of your own.
I hear the groans. I know one of the reasons affiliate
programs are so big is because they have a page for you.
But let me explain why you really need a site of your own.
How many of you have been playing a little leap
frog...jumping from program to program because nothing
is making you money? It's ok to admit it because you aren't
alone, there are 1000s of people in the same boat.
Stop and think for a second the effect all this jumping is
having on you and your chances of making a residual
income:
1. You are not focused, and
2. You are ALWAYS starting over from scratch.
Aren't you tired of that?
That is the whole intent of having a site of your own. One
that is based on a theme and loaded with good, quality
content. One that allows you to build a list that is YOURS.
You don't have that full capability with an Affiliate Program.
If you quit the program or "knock on wood" they bite the
dust, and trust me it does happen. Then all that hard work
you put into marketing that program has been lost. You
don't own the page, you don't own the list, so as a result
you are always starting over...each and every time.
But...
If you had your own way to build your list and added your
own web site, then you have COMPLETE OWNERSHIP.
Your List is YOURS so if you quit a program not a
problem, the bottom line is that list (your baby) is going
with you.
Now, don't go into panic mode and think that I am saying
Affiliate Programs are useless...That is NOT what I am
saying. What I am trying to get across to you is...YES
participate in them, but work smarter...not harder.
Doesn't that make sense to you?
Excellent, now about YOUR site...
Visitor's are looking for CONTENT...NOT a hard sales
effort being thrown at them. What are YOU more receptive
to, someone who provides you with good information so
that you are better able to make an informed decision. Or,
someone who is trying to hard sell you. If you go for the
good information choice, then what makes you think the
rest of us are any different?
So, you have a site of your own. A site that is not an exact
replica of your affiliate page but one that is theme-based
with content that relates to your program(s). One that has
the opt in tools like a Report/eCourse or Subscription that
is building a good list for you.
Let me give you an example of what I mean.
Let's look at an Affiliate Program that sells leads. You
make a commission off of the lead packages you sell.
On YOUR SITE (not your affiliate page) you could have a
theme built around "leads." Your focus could cover:
1. How to generate your own leads,
2. What to look for when purchasing leads,
3. How to follow up with leads,
4. What to follow up with,
5. Teach someone the proper way to follow up...
Through your content you have taught your prospect
everything they need to know about leads. You have
developed a trust with them and by sharing this
information you have become the "lead expert" in
their minds.
Wrapped within the content of your various information,
of course, your Reports/eCourses and maybe even a
Subscription to your newsletter... these are your tools for
building your list. Also built within your content you
mention your affiliate program in a non-threatening or hard
sell way. In doing so, you now have a prospect that is open
to clicking to your affiliate page and buying what you have
to offer.
You even have the potential to add income streams.
Looking at the list above you could sign up for an
autoresponder program, because a prospect is going to
need that...and who better to get it than through you, right?
The main thing is, what started as one income stream (your
original Leads Program) has now developed into 2-3
income streams.
And of course, let's not forget about YOUR LIST that
follows you wherever you go.
Does that make sense now???
By all means participate in Affiliate Programs, they are an
excellent source of commissions for you. But, market them
the right way, through your own site, where you can plug-
in opt in tools to build a list and build a relationship with
ALL your visitors and prospects.
Resources:
Affiliate Masters Course - if you want an eCourse which will
take you step by step through the process of building your
own theme-based web site, this is THE course to have. It is
intense, but it is well worth it and it WILL pay off for you.
mailto:tamsproven-web-tactics@sitesell.net
Autopilot Income Streams - you STILL NEED to provide a prospect
with a good reason to give you their email address. Yup, you
need to write a Report or eCourse. It is easier than you think
and this eBook will take you step-by-step. Plus, you receive
Full Resale Rights and 3 hours of Coaching from me. Check it
out here... http://emarketing.hypermart.net/ais/index.html
###
Denise Ryder is a Marketing Coach and is owner of ProfitSpace
Newsletter. She also produces a Weekly Marketing Brief that
you can sign up for and use to start building your own opt in
list. For more information email mailto:mbrief@a1ebiz.com
======================
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======================
4.
~/~ SOHO Help Desk ~\~
http://www.demc.com
"List Building Tip"
Today's SOHO Help Desk offers a tip and a list of
questions you should answer for your business before
you develop your in-house email list.
If you have valuable tips, promotional ideas or questions
that you would like to be presented to your fellow DEMC
subscribers, all you have to do is submit them by email
to - mailto:helpdesk@demc2.com
And, remember participating in the SOHO Help Desk is a
great way to get free exposure for your business as we
include your tag line and contact URL with your message.
=== List Building Tip ===
From: Mohamed Rabea
"Build or Buy - How Should You Build Your In-House Email List?"
The easiest way to acquire an email list for your ezine
or email marketing is to buy subscribers. It's not too
expensive, to pay for subscriber sign-ups through a
co-registration service. You'll receive a long list of
names and email addresses.
But if there is one thing I've learned as the owner of an
ezine, it is that the easy road is not always the one that
brings you the best results. The problem with buying
subscribers is that none of the people on that list know
who you are. When they receive an email from you,
most likely they will just delete it without bothering to
open it.
That is why it is so beneficial to build your own in-house
email list. Yes, creating a list from scratch is the more
difficult and time-consuming solution, but at least it is
a solution.
Email marketing and ezine distribution aren't about
blasting A bunch of strangers with sales pitches and
information. If you really want to achieve results with
your email list, you need to build your own.
Here is a list of questions you need to ask yourself when
building your email list:
*Who is your target audience and what do you have to
offer them?
*What kind of relationship do you want with the recipients
of your emailings?
*What method or methods will you use to collect email
addresses? Web forms, registration or subscription forms,
trade shows, telephone contacts and sales calls are all
viable ways to get the email addresses of people who will
be interested in what you have to offer.
*Will your emails come in the form of ads, newsletters,
deals and specials, company announcements and press
releases, or discussion lists?
*Will you handle the creative aspects of your mailings,
such as copywriting and editing, or will you need a little
help?
Once you're ready to start building your list, use other's
lists to help you get started. You can recruit subscribers for
your list by renting another's in-house list to send out an
announcement. You could also try taking out an ad in an
email newsletter or discussion list.
Regards,
Mohamed Rabea
Owner of one of the Internet's most popular business and
marketing ezines, available from http://www.BizPioneer.com.
Get the ultimate marketing tips, tricks and strategies to
make your business more powerful than ever.
Contact Mohamed Rabea by phone at 202-749-9758
or email to info@bizpioneer.com .
=== Answers For Arjun ===
From: Arjun Kumar
>How can a Paypal International user get cash (check) from
>his Paypal account, if he don't have an American Bank
>account? Is there any intermediate company which do
>this service?
From: Michael-D Crawford
Hi Arjun
You can set up an account with Egold then send your
funds to and from PayPal. There will be a fee to
transact with Egold. All details are at the site.
May Good Fortune follow YOU always.
Michael-D Crawford
===
Send in your feedback for an upcoming issue.
Email your questions, advice and/or thoughts to:
mailto:helpdesk@demc2.com
Be sure to include your SIG and contact URL with your
post as we'll be sharing any viable ideas/information
in an upcoming issue of DEMC E-Magazine.
======================
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