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                 ** DEMC ** Volume X No. 8 **
        The Truth About Legitimate Email Marketing!
          Serving the Internet Since November 1995

Quote for today:

"Continuous effort - not strength or intelligence - is the key to unlocking our potential." - Sir Winston Churchill
_________________________________

In The Spotlight:

How To Make Money From DEMC!

Become a SendFree.com Affiliate.

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Share DEMC with your friends and associates. They can subscribe free by emailing: Subscribe@sendfree.com

What's In This Issue - Features

1) Editor's Note: "Complete our Survey and Win a Private Emailing!"
2) Marketing Insights: "The Web We Weave"
3) Feature Article: "The Make Up of A Business Owner"
4) SOHO Help Desk: "Top 10 Reasons to Use a Blog to Publish Your Ezine"
5) DEMC's - Advertising Information

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1.

Editor's Note:

"Complete our Survey and Win a Private Emailing!"

As you know we are continually working to improve and make DEMC E-Magazine a more valuable and useful resource. At the moment, however, before we can move ahead with a number of new initiatives, we need to learn more about you.

Therefore, today I'm turning to you for your assistance. If you could take a moment and answer our brief DEMC reader survey it would help us greatly.

And to thank you for your time, all survey participants will be entered into a fr*e*e drawing for a chance to win a Private Emailing out to your fellow DEMC subscribers.

Yes, you read that correctly. One lucky subscriber who completes our DEMC reader survey will get a Solo Ad sent to the full available DEMC list of 175,000 subscribers. This prize is worth $1,197.00.

Since I know many of you, after hearing about that prize, are eager to get your survey completed, the URL for the survey is -

http://survey.perseus.com/716082e.htm

The survey should only take you a couple of minutes to complete and the information will be of tremendous help to us as we move forward.

If you're curious about the results of the survey, rest assured we will be analyzing the data and compiling group statistics for your review. In a future issue of DEMC we will be sharing with you a picture of what the current DEMC community looks like.

Before we can begin the analysis though, we need as many completed survey's as possible. So please take a minute to fill out our survey today and enter our drawing for a Private Emailing.

Go NOW to: http://survey.perseus.com/716082e.htm

I sincerely appreciate your help.

Abbie Drew
DEMC Editor
mail@demc2.com


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2.

Marketing Insights:

* Exclusive *

"The Web We Weave"
By: Yvonne DiVita

During its infancy, the web attracted more men than women. The men enjoyed the technology of it all, without regard to its connectiveness. Today, the web is no longer a toddler teetering across a toy-cluttered rug. It has moved beyond the fun of HTML and morphed into something more useful, something women find attractive, even more so than men.

Studies show that in 2002, 51% of web visitors were women, not men. Women were going online to utilize email (keeping track of college kids far away from homë), for information (making travel arrangements and researching which stores had the best sale today), and even for business (connecting to resources that could help them open or build a business, often right at homë.)

A recent report from eMarketer, which provides "data, research and analysis on e-business, online marketing and emerging technologies," reveals that this 'trend'-that of women dominating the web, is likely to continue for several years. According to Debra Williamson in her report, "It's a Woman's Web," businesses should be taking more notice of women and how they use the web.

"While the ratio of females to males in the general population is expected to hold steady through 2009, that won't be the case on the Internet," Debra says. "Cultural, societal and Internet business trends are combining to shift the balance toward women." This is apparent in dozens of places on the net. At Attract-her, a blog from the women's marketing site, Intrepret-her.com, Mary Hunt and Terri Whitesel offer visitors reasons to "win her heart, loyalty, and repeat business."

Both their website and their blog focus on the power of women in the world of business, today. A focus that doesn't exclude men, but promotes the idea of relationship building and community-both qualities women are searching for online, more and more.

General Motors, a tried and true male-dominated company from the 20th century, where the good old boys' club was not inclined to admit women, has jumped on the marketing to women bandwagon with their, "Women in the driver's seat: A guide to help make car buying easier for you." [http://www.gm.com/vc/women/] Along with its web presence supporting this concept, GM dealerships offer women a printed booklet with at least one great piece of advice, "...if you do nothing else during the negotiation process, ask one question after the salesperson quotes you a price...'Is that the best you can do for me?'"

A glimpse at the stats from the Center for Women's Business Research, shows us why women should be a prime focus of online advertisers and marketers:

* 10.6 million firms are at least 50% owned by a woman or women.

* Forty-eight percent (48%), nearly half, of all privately- held firms are at least 50% owned by a woman or women.

* Between 1997 and 2004, the estimated growth rate in the number of women-owned firms was nearly twice that of all firms (17% vs. 9%), employment expanded at twice the rate of all firms (24% vs. 12%), and estimated revenues kept pace with all firms (39% vs. 34%).

*Women-owned businesses will spend an estimated $546 billion annually on salaries and benefits ($492 billion on salaries and $54 billion for employee benefits - heath, retirement, and insurance). Health benefits comprise the largest share of benefit expenditures, with 2004 spending estimated at $38 billion.

*Women-owned firms employ 19.1 million people and generate $2.5 trillion in salës.

Dare we say it-the numbers speak for themselves! Which begs the question: what are YOU doing to attract more women to your website?

Are you encouraging participation from women writers, in your newsletter? Perhaps a visit to www.naww.com would help. This is the National Association of Women Writers. Perhaps visiting more women's blogs, or more marketing blogs that talk about marketing to women, would help. In addition to Attract-her, you can visit http://www.wonderbranding.com and Diva Marketing at http://bloombergmarketing.blogs.com.

Regardless of your vehicle-website, blog, banner or print ad, it behooves all businesses, but especially small businesses, to court women-for their loyalty, their referral value, and their spending power.

As I note in my book on Smart Marketing to Women Online, women like to be friendly. Make friends, build a relationship-long-standing, not a one-night stand-and you will reap the benefits.

The facts prove that women are online-chances are, hundreds of them are looking for you. What are you doing to encourage them to shop at your site? Go on over to the SBA Online Women's Center for help, and learn how to become female-friendly, today! http://www.onlinewbc.gov/docs/market/

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3.

Feature Article:

* Exclusive *

"The Make Up of A Business Owner"
By: Denise Ryder

If you look back at where you started to the point you find yourself at the moment, I am sure you would sit in amazement about just how far you have come. I am also sure that the road you have taken has had a pot-hole or three along the way ... welcome to running your own business!

Regardless of the size of your business or where you operate (on or off-line) when you decided to become a "business owner" you took on the role of "leader." This business is your ship and you're the Captain, which means you are the decision-maker. No surprise there, huh? There are a few skills that are weaved into this new role we have taken on as a "leader" and it is these skills which can help alleviate some of the pot-holes we talked about earlier.

The great news is that these particular skills can be learned, I learned them while I was in the Canadian Air Force and they have come in quite handy when I decided to jump into my own business. As you are reading through these keep in mind that these skills apply to ANY goal that you are setting out to achieve, however, it is a mindset as well. If you adopt these skills they will automatically come into the works regardless. So, let's get to them, shall we?

Skill Number One - Focus

Reacting to everything instead of just stopping and focusing on the task at hand is the first critical skill we need to learn. I have seen it during my time in the military and have seen it work in business. I have seen so many people just react like a chicken with it's head cut-off.

YOU CAN'T get anything done and you aren't going to be effective if you don't focus. If you find at the moment that you feel like a mouse running in that little wheelie thingy and you aren't getting anywhere ... then STOP, take a breath and bring yourself back into focus and things will look different and decisions will be much clearer to make.

Skill Number Two - Prioritize

Everything we do in our business is important, however, what we need to do is prioritize those tasks which are more important than the others. Above we talked about focus, next we need to look at where to focus and that is of course setting priorities and taking that focus and taking them one at a time with the most important tasks being done first and working down to the least important.

In the military if you couldn't focus and then set your priorities then you weren't going to be able to obtain your objectives. If you couldn't obtain your objectives then chances of you being moved up were slim to none.

Spin it with respect to business. If you can't focus on your business and set priorities then you won't be moving forward. You will always be busy and may move forward a few steps, BUT NOTHING compared to where you could be if you immediately adopt those first two skills ;o)

Skill Number Three - Organization

As you focus your attention and set your priorities you are organizing yourself. You see what has it's place and for those things that don't have a place you get rid of it. Seems pretty straightforward, but again, something that we seem to drop the ball on with respect to business.

Can you imagine what life in the military would have been like if we didn't have organization ... there would be people all over the place doing ... well who knows what they would be doing?? The same with your business.

Skill Number Four - Innovation

As you focus your attention and set your priorities and organize you will see that there is a need to improve on the way you do things. In order to improve you need to be innovative - coming up with ways that will get those tasks done in the least amount of time and effort BUT STILL being effective.

In the military we looked at our focus, set our priorities and then had to look at what we had (resources) and be innovative in achieving the task with the final result of completing it. The same in business, we focus, we set what is to be done in what order. As we do this we see things that can be improved upon and make the necessary changes to do that. It's one thing to improve on something but take it a step further and make sure that the improvements are pushing you forward ... meaning are they effective?

Skill Number Five - Communication

If you have people working for you, if you have a downline, you need to be able to communicate in a way that gets tasks completed ... not only completed but in a clear and concise way so that ALL get it. Again, in the military communication was very key. It was one thing to have all the work above done correctly but if you couldn't communicate how a task was going to be done to the people who were doing it ... you were dead in the water. Nothing moved forward, nothing was done and you failed because the objective wasn't being met.

It's one thing to decide to get into a business of your own. Online of course getting into business is much more cost effective than starting some type of off-line business. I think, from my own personal experience with dealing with many eBusiness Owners that these 5 skills are ones that are totally over-looked.

It's EASY to start a business online and if one doesn't work, you can jump ship and get into something else. If you don't adopt the skills above then you are going to find yourself jumping a lot of ships. It's a mindset that you NEED to adopt right from the get go.

You are a business owner - regardless of where you are doing business - as a business owner you are a LEADER ... someone has to lead this business and that's you. Get that into your head - stop and go through and use these skills ALL THE TIME! It will help you and you will find that you are jumping a lot less ships...good luck!! ;o)

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Denise Ryder is a Marketing Coach writing from her homë office in Northern Ontario (Canada). Hey...are you a do-it yourself marketer? Are you struggling a little? Need just a little help??? Can you imagine how far your business could grow with a Marketing Coach in your pocket??? Take a N0 cost Test Drive TODAY!! http://www.profitspace.com/coach


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4.

~/~ SOHO Help Desk ~\~
http://www.demc.com

"Top 10 Reasons to Use a Blog to Publish Your Ezine"

Today's SOHO Help Desk reviews the advantages of using a Blog in your Internet marketing strategy.

If you have a valuable tip, promotional idea, question or answers you would like included in an upcoming issue of DEMC, all you have to do is submit it by email to - mailto:helpdesk@demc2.com

== Top 10 Reasons to Use a Blog to Publish Your Ezine ==

From: Denise Wakeman

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a delivery medium. Lets review the 10 reasons why you should deliver your ezine articles via a blog.

A blog is web based so you can update and post new articles anywhere, anytime. It's a dynamic medium that can be updated on a moment's notice.

Subscribers can subscribe to your RSS (Really Simple Syndication) feed and have your content delivered straight to their desktop. This delivery system bypasses sp@m filters and readers get exactly the content they want.

There's no website to mess with. It's very inexpensive way to set up a web presence for your ezine. There are several sites where you can set up a free blog, and others are very reasonably priced for the massive exposure you can get.

You can set up links for ads and your affiliate programs in side columns so you don't have to include them in your ezine format.

You can set up a subscription box and send emails to your subscribers when new content is added.

Blogs link to other blogs which helps you create a viral marketing system and increases your exposure in search engines. Search engines LOVE text based, fresh content that is highly focused (keyword rich).

You can use your ezine blog to become a trusted expert for your subscribers, by filtering content for them so they don't have to visit hundreds of websites.

You have an immediate archive of all your articles. When you post an article, a new page and Permalink is created. People can share that link with others and be sent directly to the article being referenced.

Readers can comment on your articles, which creates rapport and trust between you and your subscriber. Comments also add rich content to your site and again, help your ranking in the search engines.

The bottom line is this: using a blog can help you attract more visitors who become subscribers and then eventually become clients.

For an ezine publisher, a blog complements and can significantly ease the delivery of your ezine content. Essentially, like any website, you have to promote it and encourage people to add your site to their RSS feed (that's another subject) or subscribe for updates through a subscription box. That's why I put a subscribe box on my site - subscribers can get updates in any way they want. You still need to submit to search engines and directories to drive visitors. If you already have an ezine subscriber database, my advice would be to post everything on the blog and then send a weekly email, or whatever your normal publishing schedule is, informing your subscribers when new content is posted.

Marketing is done in a conversational way and via the links on your blog. Announcements can be posted on the blog and to one's list. I see the blog and ezine database as complementary - working together to increase your exposure and make it easier for people to get your information and build relationships.

###
Denise Wakeman is Chief Implementor of Next Level Partnership, a company dedicated to partnering with you to take your business to the next level. Denise has more than 20 years experience in small business management. She has specific experience in leveraging Internet marketing systems to create awareness, build customer loyalty and increase the bottom line. Denise is co-author of the recently published Build a Better Blog System and the companion blog at http://www.buildabetterblog.com

===

Send in your feedback for an upcoming issue. Email your questions, advice and/or thoughts to: mailto:helpdesk@demc2.com

Be sure to include your SIG and contact URL with your post as we'll be sharing any viable ideas/ information in an upcoming issue of DEMC E-Magazine.

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