4.
~/~ SOHO Help Desk ~\~
http://www.demc.com
"How To Get More Targeted Traffic"
Today's SOHO Help Desk provides some great advice on how
to use a unique traffic generator.
If you have a valuable tip, promotional idea, question or
answers you would like included in an upcoming issue of
DEMC, all you have to do is submit it by email to -
mailto:helpdesk@demc2.com
=== How To Get More Targeted Traffic ===
From: Brian McGregor
"My website needed more targeted traffic.
Guess where I found it?"
There's nothing new about using joint ventures to get
traffic to websites. And good information is freely
available from many internet marketing sites on how to set
up JVs.
This article is for the 97% of webmasters who aren't aware
of a particularly powerful JV partner who already exists,
and is willing to work with you.
Before I reveal all, let me just check...
Like me, I would image you'd be happy if:
* Your JV partner's site gets huge traffic.
* The vast majority of page views are by targeted traffic.
* You can create links wherever YOU like from their site.
* You can start now. There's no delay in setting up the JV.
* The JV continues as long as you want.
* It costs you pennies to set up and run.
Does that sound like it's what you're looking for in a JV?
If so, welcome to eBay. You're new joint venture partner.
But I Thought..
"eBay?" I hear you ask, "Isn't eBay just an auction site?"
Well, it certainly started as an auction site. Today, eBay is
an ecommerce phenomenon.
* eBay's 1.5 billion page views puts it in sixth place on
Alexa traffic rankings. Ahead of Amazon, AOL and CNN.
* eBay members make 79 million targeted searches for
items each day.
* There are 35,000 categories within which to place items
for sale.
* There are eBay auction sites in 27 countries.
* eBay has 125 million registered users.
* 40,000 new members join eBay each day.
What we have is a hugely successful internet business
with massive traffic. And, thanks to eBay's sophisticated
categorization and searching mechanisms, the traffic is
totally targeted.
More importantly, there are several smart ways to drive
eBay's targeted traffic to your own website. All of these
clever methods add up to what I call the eBay Traffic
Funnel.
Does it work? Well, I sell a communications product from
my website. I run 5 simple auctions in the appropriate
categories using the principles of the eBay Traffic Funnel.
Each auction costs me 30 cents and runs for a week. I get
around 300 targeted leads from these auctions to my
website every week. Not bad for one dollar fifty!
Let me show you just one of the ways to get hold of that
targeted traffic...
Sell, Sell, Sell
First of all, you make eBay part of your marketing mix.
You start selling your products on eBay.
Why do I say this? Well, eBay isn't just for mom and pop
businesses anymore. IBM, Disney, Motorola, Xerox and
Dell, are just a few of the major corporations that use
eBay as an additional sales and lead generation channel.
Creating eBay auctions is easy. Anyone can do it - literally.
But if you don't want to learn, you can use a Trading
Assistant. These are eBay experts who will create, run and
manage auctions on behalf of others for a percentage of
sales or a small fee.
When you set up your auction one of the decisions you
make is in which category to place your item. This is
important. Visitors to your auction page - just by being
there - have self qualified themselves as being in the
market to buy products in that category. This is targeting in
real time.
But merely creating the auction isn't the trick. This is the
key tip. In your auction page, make sure you tell your
viewers that if they've any questions about your auction,
your products or your policies, they should email you. And
encourage them to do this by having a live email link in
your auction, like this one brian@more-auction-sales.com
As soon as they make contact with you, you've acquired a
targeted prospect you wouldn't have got any other way. You
can start building a relationship. You can get them on your
list, direct them to your website and start selling to them.
Pieces of Eight
I've only the space to show you one way in which you can
direct your share of eBay's targeted traffic to your website.
There are eight ways in total. If you want to know the other
seven, you'll find them in my free ebook 'The eBay Traffic
Funnel'. You can get this at:
http://www.more-auction-sales.com/websites
Setting up a JV with eBay can produce significant results.
There isn't another business on the web that gives you
access to the targeted traffic eBay supplies for the price of
a few pennies. Best of all, 97% of webmasters have yet to
realize the power of this. The 0pportunity for you and your
website is there for the taking.
###
Brian McGregor specializes in showing website owners
how to make more money from their sites by applying
inventive and original use of eBay. For free information on
how to use the power of eBay to make more money with your
website, visit http://www.more-auction-sales.com/websites
===
Send in your feedback for an upcoming issue.
Email your questions, advice and/or thoughts to:
mailto:helpdesk@demc2.com
Be sure to include your SIG and contact URL with
your post as we'll be sharing any viable ideas/
information in an upcoming issue of DEMC E-Magazine.
======================
Advertise In DEMC - * Prices *
For information on advertising to the DEMC E-Magazine's
175,000 subscribers for as little as $36, plus details on How
To Get a FREE Ad in DEMC E-Magazine Go To Visit Our Web Site:
http://www.demc.com/Advertise/advertise.html
DEMC
PMB 227, 24-G West Main St.
Clinton, CT 06413
(860) 669-4365
(c) 2004 DEMC All rights reserved
View other back issues of DEMC.
Just click to access our email marketing newsletter archive.
