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       ** DEMC ** Volume VIII No. 38 **
        The Truth About Email Marketing!
    Serving the Internet Since November 1995

Quote for today:

""Every man is free to rise as far as he's able or willing,
but the degree to which he thinks determines the degree
to which he'll rise." - Ayn Rand
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Share DEMC with your friends and associates. They can subscribe free by emailing: Subscribe@sendfree.com

What's In This Issue - Features

1) Editor's Note: "HTML vs. Text Email"
2) Email Marketing Insights: "Role of Awards in Promoting Business"
3) Feature Article: "How To Archive For More Sales"
4) SOHO Help Desk: "It Is NOT The Size That Matters, It Is How You Use It"
5) DEMC's - Advertising Information

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1.

Editor's Note:

"HTML vs. Text Email"

Recently I've been asked by new subscribers why DEMC E-Magazine is not published in HTML.

I responded by citing how spam filters tag HTML messages as junk. Plus, I noted how many people still access the Internet with a dialup connection and HTML would increase the size and download time of DEMC E-Magazine.

In thinking about my answer to these subscribers, I began to investigate the issue of sending HTML vs. Text email. The results of my research, actually made me realize there is another reason DEMC is a text only publication.

That reason is simply - I prefer text.

My preference for text email, however, puts me in the minority. A survey conducted earlier this year by GotMarketing.com found less than 50% of users prefer text email - only about 45%. Another survey run by WilsonWeb.com this year found that only about 22% of readers prefer text email.

My reasons for selecting text emails are similar to others surveyed, we find them easier to read. I think scanning a text email for important information is quick and easy. I find HTML email has unnecessary fluff with distracting images, colors, ads, etc..

However, while I may find HTML email unpleasant, it seems the majority of Internet users do not. In fact, the surveys reported that those who prefer HTML actually find the HTML messages easier to read and scan for important information. (Go Figure . . . [smile] ! )

Until the recent inquiries from new subscribers, however, I had not heard from this majority who prefers HTML. Only the minority who prefer text, like myself, had made their preference known. On multiple occasions I've had readers contact me pleased that DEMC is in text and stating their dislike of HTML.

Now that I am aware of this quite HTML majority, I believe it's time for me to put aside my own bias and begin offering an HTML version of DEMC. Of course, I will continue to publish a text version, but subscribers will soon be able to select their own preference when signing up.

But wait a minute, I can hear you asking ... what about your original concerns of spam filtering and size?

In terms of size, as users will be able to make a choice, I think each can decided if he/she wants the bigger emails or not.

As for filters, yes this is a problem. However, I'm finding even without HTML in your messages and using a spam filter checker to clean your messages, ISPs and software filters are still junking ezines. As I've discussed previously, it is becoming more and more critical for publishers to get their subscribers to whitelist them. You can see how I've set-up whitelisting instructions on the DEMC site for our new subscribers: http://www.demc.com/Company/Subscribe/subscribe.html

The reason I intend to offer an HTML version of DEMC, despite filter concerns, is reader preference. Because the key to email marketing is delivering what your subscribers want.

If it's text you want or if it's HTML, I plan on making sure you receive the type of email you like!

Are you doing the same for your subscribers?

Note: There will be no issue of DEMC next week, on November 26, 2003. Look for your next E-Magazine to arrive on December 3, 2003.

Best Wishes to you for a Happy Thanksgiving Holiday.

Abbie Drew
DEMC Editor
mail@demc2.com

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2.

Email Marketing Insights:

"Role of Awards in Promoting Business"
By Ganesan. S.

Last week, my son won an award in a drawing competition in his school. He was thrilled beyond words and so were we, his proud parents. The fact of the matter was, the award was a ruse by a FMCG Company to market their wares among children. But did that, in any way, make us less proud parents? Certainly not.

If you thought it is only children who are flattered by awards, you are mistaken. Elders are no less taken in by awards. No wonder so many spammers send mails that 'you have been chosen for the coveted XYZ award'.

When it comes to promotion of online business, awards could play a very important role too.

One, awards for sites are seen as a recognition of the quality of these sites. Awards are an indirect builder of credibility for the site. Indirect because, direct credibility comes mainly from personal experience and satisfaction, and to a smaller extent, from testimonials presented credibly.

Two, awards are an excuse to communicate to your ezine subscribers. You need excuses, especially in markets where the content that can be communicated is limited. For example, if you are selling web host solutions. How many issues of your newsletters can you fill with info that will interest your subscribers? Once the content starts becoming monotonous, they could lose interest in your ezine and request to no longer receive it.

Although, communicating to your ezine members about an Awards you've won is not always easy; you have to write credibly and enthusiastically.

Three, Awards are a glorified set of Links. They help increase the Search Engine popularity for your site.

On the flip side, it must be said that there are over 400 reasonably known awards, and the credibility of all these awards themselves is unknown. However, it can be assumed that, since Web site Awards haven't yet become cheap, it can't hurt to have a few awards for your site, and flaunt them.

In a manner of speaking, this is good news for us, online marketers. We can have the best of both worlds. We could win some award even if our sites are just moderately good. And yet, even these awards would carry some level of credibility.

If your site is really good and deserving, you may win a few genuine awards. If not, your site may still win some 'run of the mill' ones. Either way, it can only help. At least for now.

Being a Consultant, I have tried this for a few of my clients' sites, and found them to work. But since I have the task of having to submit many sites of my many clients, I decided to buy a site that someone had (www.qualitysiteawards.com), that was not only awarding professional quality sites, but was also offering professional assistance of submitting sites for awards for a small fee, much the same way as there are service providers who offer to submit your site for Search Engine ranking. And they claimed to have done some level of check of the quality of these awards.

My experience with the awards has been positive. My clients have acknowledged that, all other factors being equal, after the awards, their sales have increased, marginally to significantly.

The ones who have chosen to flaunt these awards conspicuously, but with a touch of class, have gained most. And they have also used the opportunity to write about the awards they have won in their editorial space in their ezines.

Do you still think your site can't win an award or two?

###
Ganesan is the CEO of eZynes Communications, India. eZynes' comprehensive services includes Advertising & Marketing, Content Development, eCommerce and 'Help Desk' Assistance.
Email: ezynes@eth.net.


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3.

Feature Article:

* Exclusive *

"How To Archive For More Sales"
By: Mike Merz

It's no secret that writing and submitting articles is arguably the best form of free advertising available to the Internet Marketer, for a number of reasons:

* Enhances and nurtures the self branding process within your chosen niche, in terms of recognition, credibility, and trust.

* Provides valuable, free content to the requester ... and viral exposure for you.

* Indirectly promotes your wares.

But are you getting the most out of your articles, in terms of exposure ... and gaining access to those that request them for future follow up?

It's a given that all articles you author be submitted to every directory you can find ... here's a few of my favorite article submission directories:

http://www.marketing-seek.com/
http://www.ideamarketers.com/
http://web-source.net/article_submissions.htm
http://www.goarticles.com/
http://ezinearticles.com/
http://www.freesticky.com/stickyweb/

Archiving your articles ... via your own website, is not only recommended for exposure sake, but as content to satisfy the search engine spiders, which will definitely help in terms of achieving higher ranking.

For example ...

Google, the largest of all search engines, and an absolute must to be listed in, uses a ranking algorithm based to a great extent on relevance, in regards to content and incoming links ... the more relevant, the better.

So it would be a good idea to archive articles that share a common topic, at least generally, with a page name, title, description, heading, and keywords that share that relevance.

Still, unless you're archiving your articles, or article series, in an autoresponder, you are not getting the mileage out of them that you should ...

Why?

Providing autoresponder archives allows you to build individual, ultra targeted lists for future follow up.

That means if you have 50 articles, or article series, that share the same general topics, archived, you are now building 50 new lists of prospects that have requested specific content from you.

Each time you write an article that centers on a related topic, send it out to the now established, ever growing database of prospects.

(Note: make sure that the 'welcome message' attached as a header, or footer, in each autoresponse includes your future follow up intentions, the fact that they requested your info, and complete instructions on how to no longer receive your messages, in addition to a means of contact if they have any issues, or requests.)

Consider adding a page to your site that acts as an autoresponse 'vending machine' of your articles, with a sign up form to autoresponder that would alert those interested when new articles in that category became available, in addition to archiving each article, individually.

Important tip - In the resource box of every article you write include a link to the autoresponder archived version of that article. (I recommended that your autoresponder link be set- up so that email harvesters, cannot extract it. This will help to assure your list remains clean as possible. For example use - articlesNOSPAM@yourdomain.com).

Database supported, sequential autoresponders have what it takes to be the most important tools in your Internet Marketing arsenal ... if you use them to their full potential.

So start your own autoresponder article archive today ... I'm sure you'll be happy you did, when you witness the increased exposure ... and sales. ;)

Much success!

Mike Merz

###
Mike Merz is a well known Internet Marketing expert, specializing in Online newbie campaign start ups, and is the owner of ...
Internet Marketing For Newbies - http://www.im4newbies.com
The IM4Newbies Update - http://im4newbies-update.im4newbies.com
Infoproducts To Sell! - http://infoproducts2sell.im4newbies.com
The IM4Newbies Internet Marketing Community - http://internetmarketingforums.im4newbies.com

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~/~ SOHO Help Desk ~\~
http://www.demc.com

Today's SOHO Help Desk offers valuable advice on list building.

If you have a informative tip, promotional idea or question you would like included in an upcoming issue of DEMC, all you have to do is submit it by email to - mailto:helpdesk@demc2.com

=== List Tips ===

From: Gary Baker

"It Is NOT The Size That Matters, It Is How You Use It"

Hello to all of you hard working future success out in 'Netland.

Now I know what you are thinking about the titled to this article.

BUT, no it is NOT about that...LOL

What this article IS about though is, your "permission" list.

Now if you have been doing even the smallest amount of marketing Online then you know in order for you to ever earn any real profits from your Internet endeavors you WILL need your own "permission" list of people who have given you permission to contact them via a f*ree report, ezine, etc.

Okay, here in lies one of the BIGGEST misconceptions in Internet marketing...

"The bigger your list, the more profits you make".

This is wrong. Yep. Just plain wrong.

To prove my point lets do an example shall we?

Say you have taken your time and built yourself an "permission" list of only 1500 subscribers.

These 1500 subscribers have signed up to receive your email about your product, or service whether it be by a newsletter or e-course.

You have taken your time and provided these 1500 readers with valuable, insightful, content and have gained their trust.

Over time these 1500 people have read with interest every email you sent and now know you and what you stand for.

You then write up a "review" of a product that you yourself have used, purchased and put to the test.

You send the email to your small list of 1500 and BAM you actually get a few orders due to your "review".

Do you know why these 1500 people just made you a profit?

Well, we know it was NOT due to the fact that you had over 50,000 people on your list at the time.

The reason is this...TRUST!

Yep. Simple, plain, TRUST!

This is the most powerful marketing technique you will ever learn and use when marketing Online.

Just because you have a "permission" list of 50,000 people does NOT mean they actually care about you.

I will take a small, responsive, trusting list of 1500 subscribers any day of week :o)

So remember, it is NOT the size that matters, it is how you use it :o)

Wishing You The Best Of Success,
Gary Baker

###
Subscribe to Garys F*ree "no fluff & bull" ezine called "The Home Workers' E-Gazette" and learn how to become and stay a real ho*me bus*iness success from a guy who has done it for over 10 years.
Visit: http://www.jempublishing.com/hweg.htm

----

If you have a valuable tip, promotional idea, question or answer you would like included in an upcoming issue of DEMC, all you have to do is submit it by email to - mailto:helpdesk@demc2.com

Be sure to include your SIG and contact URL with your post as we'll be sharing any viable ideas/information in an upcoming issue of DEMC E-Magazine.

======================

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Clinton, CT 06413
(860) 669-4365

(c) 2003 DEMC All rights reserved

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