DEMC

The Truth About Legitimate Email Marketing!

 


Click Here to Advertise
 

Subscribe free to DEMC E-Magazine to improve your small business' profitability using permission email marketing. Every Wednesday you'll receive our email publication packed with valuable techniques & insight on how to make more money with less effort by harnessing the power of email. Plus we'll share with you special offers and promotions from other reputable organizations to help you build your business.

First Name:
Last Name:
Your E-mail Address:


 

We respect your privacy.
Our Subscriber Guarantee.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                 ** DEMC ** Volume IX No. 30 **
        The Truth About Legitimate Email Marketing!
          Serving the Internet Since November 1995

Quote for today:

"The quality of our expectations determines the
quality of our action." - Andre Godin
_________________________________

In The Spotlight:

FREE JOINT VENTURE SOFTWARE!

Get your free joint venture software right NOW.
You'll be downloading in minutes.
Go to http://tinyurl.com/5ekkh to download your software.

_________________________________


For details on advertising to DEMC E-Magazine's 175,000 subscribers for as little as $36.
Go to: http://www.demc.com/Advertise/advertise.html

Share DEMC with your friends and associates. They can subscribe free by emailing: Subscribe@sendfree.com


What's In This Issue - Features

1) Editor's Note: "The Truth About Email Marketing"
2) Marketing Insights: "Learning From the 'Experts'"
3) Feature Article: "Business Blogging is not for Wimps"
4) SOHO Help Desk: "15 Facts About the IRS You Don't Know"
5) DEMC's - Advertising Information



======================

1.

Editor's Note:

"The Truth About Email Marketing"

As noted in my last column, email remains the number one reason people go online. In addition to being the most popular activity, consumers are also coming to accept and appreciate permission email as a marketing medium.

Thus despite the spam, permission based email favorability as a promotional medium is on the rise. Two recent surveys highlight this phenomena. The first study conducted by IPT asked 3,378 consumers their preferred marketing communication channel. The results showed TV at 39% and email only 7% behind at 32%. Email is clearly challenging TV as a dominant marketing medium.

The second study, DoubleClick's annual consumer email study, found that consumers would like email to replace other forms of marketing. 54% said they would like email to replace telemarketing. 45% said they would like it to replace in-person sales calls. 40% said it should replace direct postal mail promotions and 33% said it should replace retail offers and coupons.

It's clear that permission based email marketing is becoming a preferred sales communication of consumers.

Knowing these statistics shows just how vital email marketing is to your business. And, I certainly hope that by now you are using email to promote your business! However to help you increase sales from your email marketing, I'll review 5 current findings worth implementing.

1) Use Transactional Emails

Consumers expect emails confirming purchases and various activities they conduct online. DoubleClick found 95% anticipate being sent a message confirming a transaction and 90% expect a shipping notice.

When these consumers were asked if they would be interested in seeing promotions in these confirmation emails the majority responded positively to the suggestion. 52% said they would find it useful if these emails included offers for related products.

This is a perfect email marketing opportunity. Review all of your transactional emails, sales receipts, shipping notices, password reminders, account status, etc. and start including in them brief offers for other products/services you provide.

2) Customer Service Emails

DoubleClick reported that nearly 8 out of 10 consumers have used email for customer service. When a customer contacts you for support, an email reply is an absolute necessity. What's more you can be assured that your reply email will be opened and read. In fact, your email is so desired consumers want to hear back from you asap. DoubleClick found 45% expect a response within 24 hours. While 44% expect a response from "immediately" to "within 12 hours."

Be sure to capitalize on these consumers who contact you for support. Meet their expectations and respond promptly. In addition, consider including a promotional offer below your answer messages. You have an attentive reader, make the most of it.

3) Brand Your Emails Consistently

Recognition is the most compelling factor for consumers to open your emails. And, your email "From" line is the key to being recognized. DoubleClick's survey noted 64% open email due to knowing the "From" line sender.

Make sure your business sends all permission emails from the same address. A consistent "From" not only lets the consumer recognize you, it also allows the consumer to "whitelist" that address in their email software.

A new trend developing among email software spam filters is automatic "whitelisting" when the email recipients "Reply" to your address. So start asking those you email as well as names on your list to "reply" back to you. You might even think about running a promotion every quarter to encourage replies coming back.

4) The Subject Line Rules

The subject line you use can make or break your permission based email promotion. Here are 3 subject line factors to consider.

The first rule of subject line success is don't be deceptive. Your subject line should as accurate as possible and describe the contents of your message.

The second rule of subject line success is keep them short. EmailLabs analyzed 23,475 email campaigns of 650 clients and found that subject line length matters. They reported subject line lengths from zero to 49 character have an open-rate 12.5% higher than the 50+ character subject lines. Plus click-through rates for the zero to 49 character group were 75% higher than the 50+ group.

The third rule of subject line success is make it compelling. Both IPT and DoubleClick found discount offers have the greatest influence in getting a message opened. The next most effective was relevant news and information.

Interestingly, the DoubleClick survey found that including the recipient's name in the subject had little impact. 72% said it would have no effect and 10% said it would decrease their likelihood to respond.

5) Avoid Being Classified As A Spammer

Unfortunately, permission based email marketing, if not conducted properly can be considered spam by consumers. So even though you may have acquired permission from a user to send him/her email if you're not careful you may be classified as a spammer.

DoubleClick found that consumers have a fairly consistent view on what makes email spam. Be sure to avoid these 5 mistakes.

* Don't use deceptive subject lines that try to trick the user into opening the message.

* Don't send messages from an unknown sender and unknown "From" address.

* Don't include offensive subject matter in your message.

* Don't send email too frequently.

* Don't send irrelevant emails on topics not requested.

Should you cross the line and become considered a spammer, your email is likely to end up in the trash unopened. Most individuals, 72%, DoubleClick reported just delete email they consider spam. It's therefore critical that you avoid the spam label, as only 7.2% of email seen as spam is ever opened.

On the other hand, when your email is seen as helpful permission email with relevant content, sent at appropriate intervals and has compelling offers your email is opened and generates salës. DoubleClick reported that 73% of consumers have purchased as a result of an email.

With permission email being accepted and desired by consumers there is no better time to re-invest in your email marketing campaigns. Use the knowledge revealed from these recent survey findings to improve your tactics and take advantage of the marketing opportunities email provides your business.

Abbie Drew
DEMC Editor
mail@demc2.com


======================
Business Opportunities Classifieds
======================

Online Movie BLOCKBUSTER Sweeps Country!
$250k 6-minute movie is making $3k-$7k weekly for many.
Tired of calling & selling? 98% AUTOMATED system closes
the sales. FR`EE leads get you started!
http://tinyurl.com/5zzho

======================

Explosive Business Opportunity
Working hard to get Rich?
The answer is leverage. Find out more.
http://sp.quicklister.com/312-1/?ez2

======================

Earn $2000 to $4000 per week working part time from home.
Not MLM, No selling. If you think this is too good to be true,
Don't call 888-208-6611

======================

Take the MILLIONAIRE Challenge!!
The easiest opportunity for a profitable and enjoyable future ever!
So Sit back, relax and enjoy the movie- You'll be glad you did!
http://sdgk9185.webwealth.us/index1.php
sdgk9185@yahoo.com

======================

AN INCREDIBLE OPPORTUNITY
Learn to Earn $100K/yr wrkg From home P/T,
Not MLM
Free Info. 1(800) 784-2718

======================

WORK FROM HOME - Preparation + Opportunity = Success.
We supply everything including adverts, letters, scripts,
how to find clients. There is nothing you cannot be or have.
FREE details. mailto:george@webementor.co.uk

======================

Get your own online store stocked with 1,000s of in-demand
downloadable products.
Go To: http://snappyshop.com/index.cgi?affid=feb021954

======================

Want A FREE Turn-Key Business Worth $600 With FREE Hosting?
Yes, A $600 gift is Yours at No charge!
No Strings, No Gimmicks, No Tricks! Don't Miss Out!
http://www.shannonsloft.com

======================

A Real Opportunity:
100x More Powerful Than MLM
If serious, call 800-678-5563
http://www.aeedevelopments.com


======================

2.

Email Marketing Insights:

* Exclusive *

"Learning From the 'Experts'"
By: Lynn Terry

We've all been taught that we should 'build a list' in order to be successful in Online Business. We've also been told to speak in our own 'voice', and to be consistent in delivering good and relevant content to our subscribers.

This is good advice - and I'm hërë to tell you that it WORKS! However, I challenge you to sift through your own Inbox and pick out more than two *good* examples of email marketing.

Instead, you are more likely to find:

- copy & paste content
- promotional material
- bad formatting
- obvious 'fish tales'
- multiple copies of the same email

As publishers ourselves, we can learn a lot by paying close attention to these examples and studying our own responses.

*Do you really fall for it when you read a hyped-up story that leads you into a 'limited time' offer?

*Do you honestly believe that 7 different people wrote the exact same review that they sent you "in their own words"?

*If someone says "this is THE thing you need to buy this year!", about more than one product in the same month - do you buy them?

*If you sign up for a publishers sub-list about a specific topic, do you receive more targeted information than you did on their general list - - or do you just end up getting two copies of every promotional message that they send out?

Of course we see through all of these things. And your own subscribers will too. Right n0w is NOT the time to learn by example when it comes to email marketing.

If you really want to stand out, and to be successful with your newsletter or ezine, go back to the basics that are proven to work:

1) Go back and review your own sales copy. Make a note of what you offered subscribers in exchange for their email address - and deliver *exactly* what you promised.

2) Write your own reviews, your thoughts and your take on a particular topic, and share your own experiences. If you receive a 'copy & paste' promotional article - think twice about running it "as is". Chances are, your subscribers will have seen it before - or will see it again - elsewhere.

3) Focus on CONTENT. People love information. The best way to monetize your list is to weave offers into the content seamlessly. You don't have to choose between advertisements and information. The most successful publishers blend the two into one.

4) Don't be afraid to show your personality and set out to make a name for yourself that reflects your views and your individualism. People BUY from people they LIKE. And they have to know you, to like you ;)

I encourage you not to get caught up in "current methods" or Internet Marketing fads. Spend a moment considering how you can make your current list more responsive, more successful.

We don't necessarily need more subscribers for our lists to be more successful. It could be as simple as 'connecting' with the faithful readers that are already subscribed...

To your success,

Lynn Terry

###
Lynn Terry publishes
http://www.SelfStartersWeeklyTips.com
where you'll learn the difference between websites that cost
you monëy... and websites that *make* you money! Follow along
with Lynn daily as she "speaks out" and shares her inner most
thoughts through her Blog at: http://clicknewz.blogspot.com


======================
Business Services Classifieds
======================

Beautiful things to decorate your life and your house or to
offer as a very nice gift to your wives, lovers or friends.
Safe payment transactions and online video chat with Claudia.
http://www.claudia-estore.com

======================

"Real Customers In Real Time-Use The Next 10 Seconds To Your Benefit"
Thinking about getting t-shirts with a slogan or company logo?
These customers got their t-shirts yesterday.
And are saying this about us today.
Check it out. http://customink.com/cink/uncensored/index.jsp?site=
For more information go here. http://www.custominktexas.com/

======================

OurBestIdea.com Articles on Prosperity: Design the Life You LOVE!
Free newsletter and gifts! New Intuitive Advice Column.
email: subscribe@ourbestidea.com
Go to: http://www.ourbestidea.com

======================

Want to know how to market your site for free or cheap?
Need ideas to keep customers coming back for more?
BOOST your sales online or offline! Check this out!
http://www.bestmarketingtoolkit.com

======================

ROUSE REAL ESTATE NOTES: I Buy Cashflow Notes -
Structured Settlements, Real Estate Notes, ....
Visit http://www.cash4cashflows.com/rouse
Also, Shop Online @ http://rousewarehouse.vstoremarket.com

======================

Advertise Directly to 362,797 Targeted Leads 100% FREE!
Finally! A Free Advertising Service That Actually Works.
Go Now http://www.opportunity.com/r/buildyourlist

======================

ELIMINATE credit-card payments FAST and LEGALLY.
Banks also win with our creative process & with no taxable 1099c.
Zero Cost, FTC compliant, and a 100% guarantee.
Eliminate student loans too.
http://joetees.tripod.com/gotdebts-gotcards


======================

3.

Feature Article:

* Exclusive *

"Business Blogging is not for Wimps"
By: Yvonne DiVita

Blogging is the latest and greatest tool for pulling new clients in to your business. No doubt you've heard or read about it, or tried it yourself. As a web-based program it's quickly spreading across the Internet, bringing prosperity and affluence in its wake.

When I first began blogging in March of this year, I was skeptical of this new tool. Over the months, it's proven its worth to me by extending my business reach to Great Britain, India, Germany, and to places with Web sites written in languages I don't recognize!

Pull marketing
For anyone not blogging, this new phenomena may seem like a fad. But, trust me, it isn't. If you're a small business and you haven't jumped on the blog bandwagon, you are in danger of missing out on the tremendous benefit of blogging's pull marketing effect. The nature of blogs to attract search engines and spiders is uncanny. It's their focused, relevant, and useful content. Content that can attract new clients, also.

This is why I say business blogging is not for wimps.

Once you begin a blog, Once you begin a blog, fame will follow, if...and this is a serious IF...you are true to your blog, updating it on a regular basis. Updated content is more crucial to a blog than to a Web site because readers will subscribe to your blog and visit you daily to see what new things you have to say. Each blog, written by one or more authors, offers insight and news about a particular topic or industry. Some blogs, such as the one I contribute to at http://www.collectedmiscellany.com have multiple authors, each author pulling in more readers.

Tools Galore
Blog tools are cost-effective. Bloggers pay a small fee, and go about their merry way creating text, as well as graphics, logos and even videos.

Google's tool at http://www.blogger.com/start can get you started. Or, there is Typepad, a product of Six Apart which also offers Movable Type. Movable Type is a more robust tool requiring use of a server. Collected Miscellany is a Movable Type blog. My business blog at http://windsormedia.blogs.com is hosted by Typepad.

If you copy and paste these links into your browser, you'll immediately see the difference between the offerings. For small businesses, Typepad is adequate, but for those businesses or professionals who would like their blog to be a stand-in for their Web site, Movable Type is your best bet.

Numerous blogs exist to help you manage your content, as well as give advice on how to exchange links (the lifeblood of a blog as your links not only set you apart as an expert in your field by connecting you to others who consider your content worth linking to, but also convince Google and other search engines you're serious about what you do), how to build categories (for instance, on my blog I write book reviews, I interview other bloggers and some authors, and I write about specific subjects that I prefer to place in separate categories, allowing my readers to find posts more easily).

Once you buy into the energy of maintaining a blog, writing daily or at least weekly, you quickly understand that building a community of like-minded individuals makes you and your blog the equivalent of a respected online newsletter or e-zine. Inviting other bloggers to write for you - whether you pay them or not - adds relevance and wëight to your blog presence, and by virtue of its connection to your Web site, will make you shine in the eyes of customers, clients, and prospects.

Don't Wimp Out
If you're wimpy about keeping up with your blog, your stats (which are maintained on an hourly basis, telling you how many people have come to your blog in that hour, or day, and where on the web they originated from) will reflect your inattention. Being wimpy relegates you to invisibility in the Blogosphere. The result could be deadly, especially if your competition is blogging with the best of them!

So, don't be wimpy about blogging! Get in touch with customers, vendors, suppliers, and prospects by blogging on the latest and greatest in your business and industry. You'll be surprised at how quickly you will start receiving comments from all over the world.

Here are a few blogs to help you get started and organized:

http://blogbusinessworld.blogspot.com/
Blogs in business, marketing, public relations, and search engine optimization for successful entrepreneurs

http://www.reachcustomersonline.com/
Connect with low-cost tools and know-how

http://www.smallbusinesses.blogspot.com/
The forces driving small and mid-sized business

###
Dickless Marketing: Smart Marketing to Women Online is available at amazon.com and barnesandnoble.com Look to http://www.marketingtowomenonline.com for more information on how to get women to your Web site to buy your products and services. Make sure you go to the "Smart Marketing" Award page to nominate a 'smart marketing to women' Web site for the 2004 first annual "Smart Marketing" award. And chëck out the reviews of some great sites that know how to court a woman properly.

Questions or concerns? Contact Yvonne DiVita, the author at info@marketingtowomenonline.com .


======================

4.

~/~ SOHO Help Desk ~\~
http://www.demc.com


"15 Facts About the IRS You Don't Know"

Today's SOHO Help Desk is from a long time contributor to DEMC E-Magazine, Sandy Botkin. Sandy was a former trainer of IRS attorneys and currently he lectures nationally to self-employed people and companies on tax issues.

If you have a valuable tip, promotional idea, question or answers you would like included in an upcoming issue of DEMC, all you have to do is submit it by email to - mailto:helpdesk@demc2.com

=== 15 Facts About the IRS You Don't Know ===

From: Sandy Botkin

1) Your return is scanned and checked for math errors at the local service centers. After that it is sent to the Martinsburg, West Virginia center where it will be given a score using a computer program known as the Discriminant Function Systems (DIF). The higher the score, the better the chance that it will be examined immediately for problems.

2) IRS pays a 10% commission for people to rat on others.

3) IRS audits approximately 68% of all final returns.

4) IRS Special Agents are promoted based on indictments.

5) There's no privilege protecting your communications with your accountant.

6) IRS manual states that, "Hasty agreement to adjustments and undue concern about immediate closing of the case may indicate that more thorough examination is needed."

7) Make sure your return look professional and complete so that it won't stand out for any reason.

8) People who do their own taxes increase their chances of an audit because the IRS perceives that they don't know as much as an accountant.

9) Have a Certified Public Accountant, an Enrolled Agent, or an attorney to prepare or review the returns because this will help minimize your chances of an audit.

10) Yes, it's true. IRS does want you to be intimated.

11) The taxpayer service representatives answered six out of 27 yes/no IRS quëstions correctly in a survey taken by me several years. They are not to be trusted.

12) IRS is not bound by the answers provided by their taxpayer service reps.

13) IRS tax auditors are generally told what to audit, how to audit, and almost what to think.

14) Both revenue agents and tax auditors get promoted based on the number of cases closed and not on the monëy collected.

15) Only about 1% of the national revenue is obtained through audits. 99% of the revenue is obtained through "voluntary" compliance from people who have not been audited.

###
Sandy Botkin is both a CPA and Lawyer and president of the Tax Reduction Institute. He is also the author of his well regarded tax book, "Lower Your Taxes: BIG TIME" and his "Tax Strategies for Business Professionals " course as well as his tax diary. For more information on Sandy or his products, go to http://www.taxreductioninstitute.com

===

If you have a valuable tip, promotional idea, question or answer you would like included in an upcoming issue of DEMC, all you have to do is submit it by email to - mailto:helpdesk@demc2.com

Be sure to include your SIG and contact URL with your post as we'll be sharing any viable ideas/information in an upcoming issue of DEMC E-Magazine.


======================

Advertise In DEMC - * Prices *

For information on advertising to the DEMC E-Magazine's 175,000 subscribers for as little as $36, plus details on How To Get a FREE Ad in DEMC E-Magazine Go To Visit Our Web Site: http://www.demc.com/Advertise/advertise.html

DEMC
PMB 227, 24-G West Main St.
Clinton, CT 06413
(860) 669-4365


(c) 2004 DEMC All rights reserved

View other back issues of DEMC.
Just click to access our email marketing newsletter archive.

 


[Home] [Company] [Advertise] [Writers] [Resources] [Privacy]

Please contact our webmaster with questions or comments.

24-G W. Main St., Suite 227  Clinton, CT 06413
Voice: 860.669.4365    Fax: 860.669.4367

 © 1995-2004 DEMC.  All Rights Reserved.