Current Issue Last Updated: May 15th, 2012 Abbie's Column : Email Marketing Do Your Subject Lines Pass This Test? New free tool lets you test your subject line for performance and delivery before you email it out. Use these 10 tips to craft an email subject line that gets results. May 10, 2012 Abbie's Column : Email Marketing How to Double Your Repeat Business Using a simple email marketing tactic you can double your repeat business and increase your initial web site sales' conversion. May 3, 2012 Abbie's Column : Email Marketing 12 Steps To More Subscribers Good email marketing begins with the sign-up process. Find out how to make your sign-up form great and get more subscribers! Apr 26, 2012 Abbie's Column : Email Marketing Let's Get Visual, Visual! Online users prefer visual content! Consider these 11 points on why and how to add visual content to your email. Apr 20, 2012 Abbie's Column : Email Marketing 77% Prefer Email Promotions Email tops the charts when it comes to effective marketing. Don't believe me? A new study from Exact Target reveals when it comes to marketing communication 77% people prefer email. Apr 5, 2012 More Topics