From DEMC.com
How to Make Money in the Make-Money-Online Market
By Iszuddin Ismail
Sep 7, 2005, 10:31
It’s hard making money in the make-money-online market.
Why? -There’s always people promoting something every single day. And if your little promo campaign clashes with one of the big guns, chances are, you’ll see very small, or no sale at all …
You see, everybody has only a certain amount of money to spend. And if they already spend on something recently, it’s hard to convince them to spend again.
Just picture this, after spending $300 on a home-study marketing course. Would you still consider buying another $30 ebook that month? Probably not …
See - that’s what I mean.
You’ve got to always race for that little inch of space in your prospect’s pocket.
So what can you do about this … ??
How can you make it easier …?
You have to become a familiar face, or person. The market is a very noisy place. The more familiar people are to you, the more they will listen to you.
When you are a familiar person, the other noises are filtered away and people to listen to you, intensely.
Most of the times, people just go out and attack the mass public …
It’s hard to get the attention of the public all at once. Especially with all the huge names, and big guns already established themselves …
If you are new, how can you compete with Joe Vitale, Armand Morin, Alex Mondassion … etc … ??
Instead of trying to compete with them, you should create your own little market, and make yourself known to them.
Here’s what you should do …
First, think of a unique way of positioning yourself so that you appear different from others, even if you are offering the same thing.
Offer a free gift, and start building your list.
Next, you need to write to your list often. I write to my list every week. I share with them stories, experience, tips, opinions, even photos when I go on a trip …
Little by little, you are starting to become a familiar person to your subscribers.
And when you are familiar, it’s easier to sell them your stuff, or promote something new to them. But just be sure you give them your honest opinion.
You should not just send promos and articles from article directory. I get ezines like these myself, and I think to myself, “What can this guy possibly share with me himself?”
If that is all you do, you are not showing your unique personality. You are not showing your subscribers what you are capable of. You are not relating with your subscribers and I don’t think that you will ever be that FAMILIAR person to them.
It’s like you have no substance at all! And you are not special.
A better strategy is to talk to your subscribers and show them what you do. So here’s an example of how I become familiar with my subscribers.
I don’t try to make a list with 1,177 subscribers in 7 days. There’s no use to that if your subscribers are falling off your list, faster than you can recruit new ones.
It’s OK to have small success, be sure that it’s effective. Maybe you are thinking, I am saying this because I don’t have HUGE ones … well, maybe true.
But small success are easier to achieve. And they also are easier to duplicate.
A few months back I started DIYMinisite.com. I guess the niche is about how to build websites for internet business. There are many like this around, but my offer is special.
At my site I offer something unique - minisite templates and video tutorials. And they are all for free. And there’s also an ebook about minisite strategies from seven experts.
It’s not some resell rights product or anything like that. The videos and templates I created myself. So you can only get them from me.
And I planted a viral strategy into the site. It’s simple - if subscribers refer more subscribers to me, I’ll give them 2 more free gifts.
Now, there’s no catch in joining DIYMinisite.com. People can join and leave anytime they want. They only need a name and an email address.
Everyday I get new subscriptions with no additional promotion.
With the list I'm building I email news, tips, etc … every week. I think I can safely say that I am a familiar person to the people on that list.
And recently, I was promoting XSitePro (which is a great software - read my review). And sales poured in.
And later, I offered design services. I didn’t have to do much convincing, yet orders just came in. I don’t even have a website about my design services.
After every mailing to my list, I wait anxiously for feedback. I like getting it. Feedback tells you how your subscribers appreciate you, and treat you like a real person, rather than just another ezine publisher.
Those that write back to me, some are even personal friends now.
So now … do a check on yourself …
* Do you build a list
* Do you write often to your list
* Are you showing your unique personality and abilities
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Iszuddin Ismail
I know about XSitePro, but I never bothered.
To me XSitePro is for newbies - I am a Pro!
But a subscriber showed me something... »
http://www.moneyclicking.net/xsitepro-review.htm
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