Who Shops More Online Men vs. Women?
By Abbie Drew
Oct 17, 2014, 11:48
When it comes to shopping online, women buy more:
58% women vs. 42% men, reports nextopia. Not surprising
considering women control up to 80% of household spending.
But the story doesn't end there . . .
Men it turns out are the bigger online spenders. Men spend
more online per transaction $68 for men vs. $52 for women.
A report from Business Insider Intelligence further reveals
other important statistics about men's buying influence.
Consider these important findings about men's e-commerce
* Government consumer spending data show that young men
(up to age 34) spend more than young women overall.
* Men are more likely to make purchases on mobile devices.
* More than 80% of men are the sole or key decision-makers
on big ticket items in their households according to to the
Jacobs Media "Marketing to Men" survey.
* Men are more influenced by discounts: 65% vs. 55%
* Men are more likely to compare prices via mobile while
in a retail store. (Hipcricket)
* Men are now the primary grocery shoppers in about four
in ten households.
Men are shopping in big numbers online. They present
a great opportunity to online marketers if you just
make the effort to get their attention.
While you might think all you need is a picture of a scantly
clad woman to make sales, the reality is it takes more than
a pretty face. Sure the Victoria Secret commercials grab
a guy's attention - but men buy a lot more than lingerie!
It's well worth the effort to consider what makes the men in
your audience base buy and then use those tactics to market
Here are 6 guidelines to consider when marketing to men.
Men like concrete information and data about the product /
service they're interested in purchasing. The more details
and specifics you can provide the better. A well informed
male prospect will be more likely to purchase.
2) Reviews and Comparisons
Men want to know what others think of the product / service
before they buy. Men will use social media outlets, forums,
and the company's site to investigate the views and opinions
The marketing firm Performics has found 62% of males vs.
50% of females compare products using social media channels.
Men like bargains and deals too. Men will browse the Web
more frequently than women when doing shopping research.
Men search for a good price on a product not necessarily
on a brand.
Performics study also found males are more inclined to
consult deal websites - 56% vs 41% for females
Men are loyal customers. When a product / service delivers
what a man wants he will return to purchase again and again.
Deliver what you promise and reward your loyal customers. You
will then have your male customer for life.
40% of men site advertising as a sources for making them
aware of products they then purchase, reports Defy Media.
Men were also 36% more likely than women to trust the
advertising messages they see according to a recent
survey from YouGov.
Microsoft has found 50% of men are influenced by digital ads.
44% are influenced by online search results.
When marketing to men invest in search engine optimization,
pay-per-click and mobile ads. Men purchase from mobile ads
more frequently than women.
Encourage your customers to tell their friends and family
about the products / services they've purchased.
Almost half of men will tell their friends about positive
experiences they've had when purchasing online. 41% of men
say word-of-mouth is the number one way they learn of new
Make sure your marketing uses these tactics to appeal
to the men in your subscriber base. Men are a powerful
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