PR
How To Save On Advertising
By Kevin Nunley
Jun 8, 2006, 11:00

Most of us think of spending money when we advertise. Place a big ad in your local newspaper and you can spend anywhere from hundreds to thousands of dollars. The same goes for local television commercials. Pretty soon you can find yourself with a great business idea, but not an affordable way to advertise to get new customers.

There ARE cheap ways to advertise, and they aren't necessarily inferior. You can often get more advertising bang for your buck by using smart, proven ideas that save you money.

Advertising in national newspapers and magazines? It's a great way to reach a very large and targeted audience. Save by putting your ads in regional editions that reach only your part of the country. No sense in wasting big dollars advertising to people who can't or wont buy from you.

Call the advertising sales office for the publication and ask about buying remnant space. This is ad space still available at the last minute. You can get similar good deals from radio, TV, and even Internet publications.

Get a professional to design your marketing materials, ads,
and commercials. Then stick with those same ads for a long
time. Avoid putting things in your ad that will make it out of date in a year or two.

Make one piece of marketing do double and triple duty. Use the photo and copy on one page of your brochure to serve as an ad. You can also turn the photo and copy into a small sign or scan it to put on your web site.

There was a time several years ago when it seemed like everybody was publishing an ezine. Today, only the good ezines are still flourishing. Many have very dedicated audiences that devour every word. Ezine advertising is incredibly affordable and often very effective in reaching a large, well-targeted audience. Ask the publisher about sending your sales letter to their subscribers in as a solo ad. Many top Internet marketers will privately tell you this is their best marketing strategy.

By all means, make sure you have a web site. Sites are by far the cheapest, most effective advertising EVER invented. If you mostly sell to customers in your community, put your town's name in the title of your home page along with the service or main product you provide.

That will make it super easy for search engines to find you. These days many to most people get online and search Google before they'll thumb through the Yellow Pages.

Business people love innovation. A new product, a new
package, a new marketing program always gets our juices
flowing.

But that is not what long-time marketers tell us. If you watch what they do (not necessarily what they say), you will see them shying away from innovation. Instead, they sink their time and money into tried-and-true methods. They innovate as little as possible. This can be a HUGE source of savings while building you even bigger profits.

I'll refrain from mentioning any names, but the biggest sales letter course on the Internet is packed with ideas that are decades old. One new block-buster course on how to create your own Internet business sticks to basic, well-known marketing ideas.

Here's the reason why. In marketing, innovation is risky.
There is too much already known about marketing to throw away dollars on new ideas that may not work--especially in tight economic times.

Bone up on tried-and-true marketing methods by visiting
your local library. Check out the business area and hone in
on marketing books. Look for books that have been in print
for many editions over many years. The Guerrilla Marketing
series is probably the best. Those long-known marketing
strategies still work and are often the cake under the frosting for the new ideas we hear.

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Get Kevin Nunley's custom written sales letter for your
site or advertising. Your letter, written fresh from scratch, will sizzle and sell.
See http://drnunley.com/copywriting.htm
Reach Kevin at kevin@drnunley.com.



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