Abbie's Column : Email Marketing
8 Tips to Increase Sales
The answer to increasing your sales can be as simple as improving your email customer service. Recent survey's show that the most important factor to customer loyalty is service.

Abbie's Column : Email Marketing
How to Get More Email Leads
The number one question I am asked is “How do I get more
leads to build my list and grow my business?” The key to generating leads is to understand this statistic: 75% - 80% of customers think that they find the product / service vendor from whom they buy.

Abbie's Column : Email Marketing
6 E-Newsletter Success Tips
Your email newsletter has less than a minute to succeed or fail with your readers. In fact you've only got 51 seconds to generate a response.

Abbie's Column : Email Marketing
Your Email Has 5 Seconds
How do you get your message noticed ... The average reader takes 2 - 5 seconds to decide whether to read or delete an email according to David Daniels, Jupiter Research VP. Your email is competing for attention against the 274 personal email messages and 304 work emails that the average person receives each week. It is sitting in one of 2 email accounts that 74% of users have.

Abbie's Column : Email Marketing
5 Steps to More Email Sales
In reviewing the latest case studies and surveys for 2008 - I've pulled out 5 easy techniques you can use right now to make more email sales.

Abbie's Column : Email Marketing
6 Email Myths - True or False?
In the email industry there are always concerns that email is losing its effectiveness. Today I'll review 6 top email marketing myths and address their validity.