My 2 Secret Weapons to Email Success By Abbie Drew Nov 30, 2005

Email this article  Printer friendly page

Readers of DEMC and SendFree members, often ask how I go about building email lists.

Today I’d like to share with you two questions subscribers recently sent in. You’ll find the answers to the questions reveal my 2 secret weapons to email success.

The first question is as follows:

Hello Abbie - read your article "How To Increase Your Email Open & Click Rates" with interest... How can we tell if our email has been opened?
Thanks...

Dr. Rae for The Baum Group
http://www.YourStressMatters.com
-----

I expect there have been times you too have wondered if your email was even opened. So how can you tell?

Let me start by saying, tracking email open rates is not an exact science.

The first step to tracking if your email has been opened is to send HTML email.

If you are sending plain text email, there is no way to track open rates. Your only option is to track click through rates on the URLs you have included in the body of your email.

When you send HTML email, a simple way to track your open rates is to include an image in the email. Each time a reader opens the email, the image file is loaded from your web host into the email. You can then check your server logs or web statistics and see how many times was the image loaded.

Each time the image is loaded, it indicates that a person opened the email.

Of course, should a person open your email multiple times, it will falsely increase your open rate. You also need to consider that some email programs do not load in images until the subscriber clicks to allow the image to load. As a result, some subscribers will read your email without loading in the image and your open rates will be lower. Lastly, subscribers with dial-up accounts, may download your email and read it offline, which prevents the image from loading.

Despite these issues, you can still gain a good sense on how many of your subscribers are opening your email by adding a small image file to your email. Most people use a clear GIF as the image, which is an invisible graphic that is usually 1 pixel by 1 pixel in size. Be sure to rename your image file for each emailing so when reviewing your web reports you can compare open rates of each emailing.

Tracking the open rates as well as the click throughs of your emails lets you know if your marketing is working or not. What emails get read and acted upon vs. what gets trashed. is an invaluable tool to your email success.

---

The second question is as follows:

Regarding your new SendFree System I want to know what's in this for you? You're going to a lot of trouble and expending a lot of resources on this.

Tony Iorio
http://www.insidercarsecrets.com/

----

You may recall just a few weeks ago, I announced the launch of SendFree’s New List Builder which builds your in-house email list through SendFree's co-registration network.

Co-registration is simple. After a site visitor has filled out your from, you'll automatically show the offers of other SendFree members and in exchange your offer is then shown on the forms of other SendFree members. As SendFree has over 15,000 members, that means your offer can potentially get exposure on 15,000 sites!

You can read my announcement about the list builder service at – Who Else Wants Free Email Leads?

So why did we develop SendFree’s List Builder?

I wanted to make available to you my secret weapon.

Let me explain . . .

The fact is all great Internet marketers know that “The Money Is In The List ...”. If you are serious about making a living online, you need to focus on building your list. And, SendFree autoresponders help you do just that.

However, the process of growing your in-house list takes time. You have to get people to your site and then entice them to sign-up for your list. To drive the traffic you’ll have to do search engine positioning, buy pay per click keywords, distribute articles and use other traffic generators.

You might ask after looking over these challenges, as I did years ago, "Is there an easier way?"

The answer is " Yes!"

There is a much easier and cost effective way to build your list -- co-registration leads.

I'm not talking about purchasing old overworked lists, worthless CD’s filled with harvested addresses or anything even remotely shady. That’s for newbies and spammers.

Co-registration is how many famous Internet marketing gurus build their profit generating lists.

How do I know?

I’ve built DEMC using co-registration leads collected from forms in our SendFree network. And I've made my living exclusively online with email marketing since 1995. So I speak from personal experience when I tell you these leads work. With the development of the SendFree List Builder, I can now make these leads available both to SendFree members who join the network and as well as through our CustomLead service.

In fact, I’d say these lead, which you can now buy through CustomLead, are my biggest weapon and I'm proud to be able to offer them to you. Through CustomLead you can automatically add dozens of targeted opt-in email subscribers to your mailing lists, newsletters, ezines and autoresponders. And you won't have to lift a finger - no active advertising, no checking search engine positions, no tedious boring manual labor.

It's email list building on auto-pilot.

With no effort on your part at all I'll build your list with pre-qualified leads. By pre-qualified I mean people who have specifically requested more information on your offer.

Here are 6 reasons you should consider building your list using co-registration leads from CustomLead.

1) Email is the number one activity of people online.
Of the US Internet-using population 92.5% use email on a regular basis. Your business needs to use email to reach prospects.

2) You only receive targeted leads who opt-in to your list.
Many "pay-per-lead" services on the Net sell you email addresses of people who didn't subscribe to your specific mailing list. The response rate of these addresses is next to nothing. CustomLead is different. Your CustomLead leads always opt-in to your specific offer, not some general category of interest.

3) You build your list quickly.
CustomLead has exclusive access to our SendFree network of over 15,000 members. That means you can receive a constant stream of targeted, new subscribers every day.

4) The prices are affordable for small business.
You don’t have to commit to buying hundreds of leads or re-occurring monthly billing. You simply decide how many subscribers you'd like added to your list. We take over and do the rest.

5) Subscribers are instantly added to your list.
You will immediately reach prospects who have just requested your information improving your conversion rates. Whether you are a SendFree member or use another list host, CustomLead can automatically and instantly add leads to your autoresponder with no effort on your part.

6) You will receive subscribers name as a free bonus!
Studies online suggest that personalization can increase response rates from your leads by as much as 140%. With CustomLead you'll receive subscribers names as a free bonus.


Let's be honest. No one can guarantee how much money you'll make as a result of taking advantage of the proven CustomLead system. How well you do converting prospects into profits is up to you.

I can guarantee this. CustomLead offers a an easy, cost-effective way to build your list with pre-qualified, targeted leads you can market to. Period.

I tested our lead collection network myself before making it available to you. And as a result I anticipate being able to offer DEMC to 23,000 new opt-in subscribers in the next year! I made the changes to SendFree putting List Builder in place so that I could make the leads available to you through CustomLead.

CustomLead can remove the guesswork from the single biggest barrier to success in online marketing - generating high quality leads in a low cost, systematic way.

You too can quickly add dozens of targeted opt-in email subscribers to your list. To learn more about the service go to: CustomLead.com

If you’d like to see how the co-registration process works then send me some feedback through our contact form. Let me know what you think of the changes we’ve made to DEMC, or feel free to ask us questions about CustomLead, or just say Hi! . It’s always great to hear from you.

Contact Form Link.

After you’ve clicked to submit your feedback to us, you'll see what your CustomLead ad will look like among other actual live ads. If interested check off your interest and proceed, if not, then just click to move ahead.

That’s all there is too it. Simple yet effective!

There you have 2 of my secret weapons. How I build my lists and the importance of tracking to know if my email marketing is working or not!

###
Abbie Drew
DEMC Editor

Check out other articles on this topic:

• Click Here