Do not wait for ideal circumstances, nor for the best opportunities; they will never come." - Janet Erskine Stuart
|
|

|
 |
Improve Your Online Small Business Profits
|
It's all too easy to get caught up in the hustle and
bustle of everyday life and forget to do those basic
things that create real results in our lives.
With that in mind, now is an excellent time to 'tune
up' your marketing plan and ensure that you are using
every tool to it's maximum advantage.
One of those tools, perhaps the most powerful, is
email.
Use this short checklist to ensure that you are taking
full advantage of the power of email and, by so doing,
making time your ally, not your adversary.
Fast, easy, and free, the consistent use of email in
the following areas will yield powerful results for
you.
1. CUSTOMER FOLLOW UP
Whether it's a simple as a one-time 'thank you' or as
elaborate as a 50 message follow up system, customers
love to know you care. At a minimum, send one message
thanking customers for every order.
To power up this idea, create a follow up system using
your favorite autoresponder (SendFree)
and offer your customer more chances to buy. Keep
messages short and no more than two per week.
2. CUSTOMER LEARNING
Do you offer a product that takes a bit of learning to
use? Teach your customers how to get the benefits they
deserve from your product or service via email.
Keep messages on topic and separate your follow up
series into bite-size learning pieces. These follow up
messages can bring your refund rate to near zero ... a
good thing indeed.
3. PRE-SALES SERIES
How often do *you* buy the first thing you see?
Comparison shopping is the way of the Internet, and
getting prospective customers to return to your site is
the challenge.
A pre-sale series is the answer!
This is actually very easy to do. Just write down the
top ten reasons why someone should buy from you, then
put each in a follow up message. Send one a day until
they are all delivered.
Offer the series to everyone who visits your site and
let time do the selling work for you!
Our experience has been that up to 40% of visitors will
take your free information if you do a good job of
selling the idea.
4. SPECIAL PRICING AND OFFERS
Use email to deliver insider information on special
bargains, limited time pricing, and more. Much like a
coupon sheet in your local newspaper, selling
advertising in this type of email is a breeze.
5. HARD TO FIND NEWS
Want to know THE secret to building a loyal mailing
list? Give the people what they want!
People love offbeat news, especially when it has a
connection to their lives.
For the *best* example of this on the Net today visit
http://www.thisistrue.com" You'll love it!
More ideas about how to use email to sell more could include:
* Announce Special Events
* Do A JV With Someone Whose Product Compliments Your Own
* Sell A Message In Your Follow Up Series
* Teach Affiliates How To Sell More For You!
* Create A Discussion To Do Research For Your Next Product
Email is everywhere and tremendously effective. Don't
let the "sky is falling" crowd convince you that it's
not.
Start to USE email in your business today and I can
*guarantee* you will make more money with less effort
in the months to come.
And THAT is a beautiful thing!
*******************************************************
Through Special Reports and membership sites, Charlie
Page helps people succeed online. Visit Charlie today
at http://www.realworldtactics.com
Check out other articles on this topic:
Print this article
Have articles like this sent to you weekly for free:
|
|
|
 |
|