Improve Your Online Small Business Profits
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Did you know that email surveys are actually valued by your subscribers?
In a recent study done by Informz, they found that survey emails
have the lowest unsubscribe rate of any emails sent. This finding
reveals that surveying your subscribers is not viewed as a negative
but rather as a positive. Subscribers recognize that the information
you gather from a survey can be put to uses that benefit them.
Why survey your email list subscribers?
1) Surveys are an easy way to segment your list!
See the past DEMC article on how list segmentation can improve
your email campaign returns.
"Want to Double Your Open and Clickthroughs Rates!"
2) Surveys allows you to conduct market research to improve
your offerings.
* What products / services do subscribers buy from you now?
* What kind of product and services would they use?
* How satisfied are they with your product / service?
3) Surveys create interesting content.
People are interested in studies and statistics. When subscribers
participate in a survey they can tell you interesting information
that you can share with others. Conduct a survey and then publish
the information - content creation doesn't get any easier.
How do you survey your subscribers?
1) Define the objective / purpose of your survey.
What information are you trying to learn and how will you use
the information you collect.
Share your purpose and goals with your subscribers when you ask
them to complete your survey. Subscribers will be more likely to
participate if they know why you want the information.
2) Create the questions.
Keep in mind as you write up your questions - Less is More.
People are busy so keep your questions to a minimum.
Make the questions simple and easy to answer.
When you email your survey invitation, tell subscribers up
front how long the survey will take. As a reference, both five
closed-ended questions and two open-ended questions take
about one minute.
Your survey question sequence should have the following:
* Screening question - make sure the people taking the
survey have knowledge on the subject matter.
* Main questions - these questions achieve your survey objective.
* Classification questions - typically these are demographics,
age, and gender to help you sort your answers.
3) Provide an incentive.
Time is money and you are asking for people's time to complete
your questions. Reward subscribers who take the survey with
one or more of the following
* Offer entrance into a Sweepstakes
* Issue a Coupon for your products/services
* Give away a free sample
4) Use an online survey tool to help you create and run the survey.
Use your favorite search engine to search for a free online survey
tool. Pick any company you like and send out a survey today!
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