"Dost thou love life? Then do not squander time, for that's the stuff life is made of." - Benjamin Franklin
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Improve Your Online Small Business Profits
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There are thousands of companies who specialize in helping websites reach the top of Google search results through Search Engine Optimization (SEO). Some SEO companies are ethical and can produce positive results, while others use unethical “Black Hat” techniques that are often short-lasting, expensive and damaging to your reputation with Google.
Fortunately, there is another effective technique that can be used to promote your online presence. If it is implemented properly, this technique can be free or inexpensive (depending on how much of the work you do yourself), obtain long-lasting results, and is very Google-friendly.
By writing informative articles which present you as an expert in your field, it is possible to leap frog your competitors and jump up to Page 1 for many targeted Google search results. But before you start counting your new Pal Pay funds before they’ve hatched, there are a number of basic principles that you need to learn.
1) Posting articles on your own website is not likely to produce the desired results.
2) Choose article submission websites that carry a lot of weight with Google, such as those that are strong in Alexa’s traffic rankings. Also, look for article submission websites that are reader friendly and easy to use in terms of formatting, editing and having an automated submission process.
3) Make sure that your article is informative in nature and not just a thinly veiled advertisement. Google will reward good content but will punish obvious self-hype.
4) Prioritize the keywords and keyword phrases for which you are trying to achieve high Google search results. If you are aiming for a large number of highly competitive keyword phrases, it is better to spread them out over a series of articles, rather than cramming all of them into one article.
5) Learn about Title Tag optimization. Becoming proficient at this skill is an essential part of the process.
6) Keep your articles fairly short. You will have a better chance of getting the reader to click on your link or contact you if they finish reading the article.
7) Learn the rules of each article submission website. Some of them allow you to self promote both in the body of the article and at the bottom, while others only allow you to self promote at the bottom.
8) Don’t get greedy. Have realistic expectations and always follow the rules of Google and the article submission websites. Remember, you can sheer a sheep as many times as you want, but you can only skin it once.
Just like anything thing else, it takes time to master the principles described above. These principles are the starting point of a much more complex journey. If you like to experiment and have the time to do so, then you should find this marketing technique to be quite rewarding in the long term.
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If you like the concept of this marketing technique, but simply don’t have the time, patience, writing skills, or technical expertise to make an attempt at proceeding on your own, you do have an attractive alternative.
Please contact me at 310-909-8459, and I will be happy to refer you to a professional writer who specializes in providing this service in a cost effective manner.
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