10 Years of Teaching Online Small Business Success!
Home | Company | Topics | Writers | Advertise |

Highlighted by Robert Allen                    
Compared to Seth Godin and Meg Whitman of Ebay
Quote For Today: 
"All business proceeds on beliefs, or judgement of probabilities, and not on certainties." -Charles W. Eliot

  List of Topics
  Abbie's Columns

  Free Autoresponders
  Custom Leads

  Write for Us
  Manage Subscription

Web DEMC.com

Business : Starting a Business

Improve Your Online Small Business Profits
Name: Email:
We respect your privacy. We do not sell or give out your email.

Promoting Your New Business: Advertising On A Shoestring

Mar 20, 2006

Email this article
 Printer friendly page
Starting a new business is hectic, what with obtaining the funding, finding the right location, and leaping all the bureaucratic hurdles the various local, state, and federal governments put in your way. When you're finally done with the set-up tasks, you may just want to rest on your laurels and take it easy for a while. Chances are you've already ordered the usual box of cheap checks for your new business - and maybe you've even splurged a bit on Quicken Business Checks software! But you'll soon realize that the real work is just beginning. One of the things you absolutely have to do is advertise yourself. Even if you're located in the busy downtown of a revitalized city, you can't just depend on people noticing you as they walk down the street: no, you must make your presence known. Fortunately, you don't have to go broke doing it. Even if you have a limited budget, there are little things you can do to draw attention to yourself. We'll discuss a few of them here; why not try these, and then let your imagination take you where it will?

Little things that mean a lot

Looking for a really easy way to promote your business? Try cunningly designed address labels. If there's one thing that businesses generate a lot of, it's mail. Not only do we all have to pay bills, some of us have to send customers bills of our own. Sure, you can address your mail the old-fashioned way, and scrawl your name and address on every one of your envelopes; but that takes time, and we all know the old business equation: Time = Money. Another alternative is to use one of those newfangled address stamps. That's also handy, but a bit plain. Why not use a nice design or logo that can help your business stick in a person's mind just that much longer. Did you know you can have a custom photo printed on personalized address labels? And you can even order personal check designs with a picture of your store front if you want to. You can bet folks will remember your business if they see a unique picture staring up at them from their mail pile.

Say it loud - say it proud

We've all seen fliers posted here, there, and everywhere for just about everything under the sun. These days, it's easy to create and print snazzy leaflets on your home computer system, considering the inexpensive inkjet and laser printers available, not to mention the handy preloaded graphics and word processing software most computers come with. Your flier design is up to you, but we recommend you trumpet your "GRAND OPENING SALE!" or "NOW OPEN"- and maybe even offer a discount to folks who bring in your fliers. To make the fliers more eye-catching, print them on something besides plain white paper. You can often buy a ream of colored paper (500 sheets) and even paper that already has a cool boarder preprinted on it for less than $10. Put these fliers in local businesses that allow it, especially popular restaurants, and post them on public bulletin boards and other legal areas. We don't recommend putting them on utility poles and such unless you want to become very familiar with the local authorities.

Work Smarter - not harder

Sometimes, all it takes to get business is a little paper rectangle. Business cards were a great invention, because it means that for a few dozen bucks you can get hundreds of little billboards that you can carry around with you, display in your store, and (ahem) "accidentally" leave lying all over town. Of course the card should have your name, business address, and phone number on it, but have you ever considered having your photo added to your cards? The truth is that photo business cards are quite memorable and have proven to work very well.

Published with permission (FCDMInc)

Check out other articles on this topic:

Print this article

Have articles like this sent to you weekly for free:
Name: Email:
We respect your privacy.
Top Sellers

#1 Email Marketing Solution: List builder, follow-up manager and email publishing tool.
#2 Advertise to DEMC E-Magazine's 40,000 subscribers for as little as $57.
#3 Get unique, targeted leads who specifically request information about your business.

Home | Company | Topics | Writers | Advertise | Privacy 

Please contact us with questions or comments.

© 1995-2017 DEMC. All Rights Reserved.