The Truth About Email Marketing!

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Responses in favor of Joseph in the "T3 vs. Joseph McNichol" case.

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I do not believe in harassing legitimate businesses while they are trying to earn a living. I can easily put myself in their shoes, considering that I have a small business and it's hard enough keeping the wolves from the door. But I do object to junkmail from the USPS as well as spam because it costs me time and money to be rid of it and I didn't want it in the first place.  It costs my ISP and it burdens and slows the Internet with the huge volume, just like viruses. Are viruses good?

If the spammers were honest enough to remove you from the lists when one asks to be removed, or uses "opt-in" rather than a fake "opt-out" approach, I would not object. The huge volume of pure trash, however, with the cocky attitude is just begging to be regulated by the government, and that's just going to happen whether I want it or not. 

A large number of  legislators are lumping emailers with the unsolicited faxes and harassing phone calls and they will not be pacified until they have regulated or outlawed spam. The cheapness of mass email has caused this problem and it will not be cured until the spammers and emailers and all users begin to pay a reasonable rate for the service they use. And until all countries begin to cooperate on tracking down the renegades and liars and cheats. Spam is illegal in some countries and I expect the idea will spread. If you are an honest business person, you will still be in business and you have little to fear. You haven't a mandate to help stupid people. Like me, you do go out of your way to try to help or at least explain to hotheads that you cannot help them, but short of crucifying all lawyers, we all are only one step away from law frivolous suits from crackpots.

I wish you peace and prosperity and hope you can continue to publish your very useful and informative newsletter without harassment. 

Sam.

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I feel if companies/individuals do not abide by some rules that include allowing the spam recipient to unsubscribe then the sender deserves whatever they get. Unfortunately though some spammers send out "feelers" with the unsubscribe option on purpose to see if the email is active. As you said though there are some things one may do to decrease spam. In regards to a company suing individuals who make false claims that lead to lose of revenue I certainly agree with.
                 Jerry
 

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I can see how Joseph and the individual who complained to you could become a little irate. I'm sure you have had experiences where you start trying to correct a problem, medical bills and insurance companies come to mind, and you don't get a response or you are treated like you couldn't in a million years understand the situation. You are just required to pay up. Well, could it be possible that the individual you spoke with is feeling that way and he is feeling that he is finally getting some response to his problem? He could be completely in the wrong but in his mind, and that may be where the problem lies, he is completely justified in his anger. I think that you did the right thing in responding to the individual and doing all you could to rectify the situation. It's not the guys fault that you have 1000 emails a day to wade through, he's just interested in getting his problem fixed. It's called customer service.

Bill Maestas

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I side with Joe!!! After studying the Internet and its marketing practices for over 6 years, I've seen how many unscrupulous people abuse Email.

I, myself have been the victim of such Email abuses. Dubious tricks used by these abusers include:
Changing their addresses to avoid my filters & blocks.
Using my address from another site I visited.
Not having their "Unsubscribe" Link connected.
Making me go to their site to unsubscribe when I've
never been to their site or asked for their crap.
Making me go to their site to unsubscribe, then not
allowing me to unsubscribe.

And the list goes on...

As an individual consumer/customer/whatever, my loyalty will always be to the company/store/whatever who respects my wishes and is willing to assist me, even if it means losing the sale.

As a Business Crisis Manager, my loyalty is to the Business and to the Customer. The second time I hear the same complaint, I immediately contact the customer, find out the problem and soothe the ruffled feathers by calming them and telling them of my immediate investigation of the problem.

I immediately investigate the system, determine the cause, troubleshoot it to the appropriate level of operation, report to the business and contact the customer with another comp and make apologizes on the business' behalf.

And as a Business Owner, I want more hours in the day, more hands and...well you know.

My goal is to provide the best Customer Service I possibly can, to not irritate my customers, to be honest and aboveboard.

That's my two cents...

Sincerely,
Roch Jimenez
President
21stCenturyFables.com
http://www.21stcenturyfables.com

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I agree with you that just hitting delete is the normal response to spam. But what about the moron who sent me the same spam over 2500 times! That person deserves to be shot and the same spam in excess of 1,000 times has become a monthly event.

Allen Berman

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